there will always be a percentage of your audience who will pay a much larger chunk of money

if you do one specific thing. I'll tell you about that in this episode.

Marketing your business is for you, the business owner, who has a product, a service, or a message

that you believe in.

My name is Stu McLaren, and each week we'll take a behind the scenes look into the real world marketing tactics and strategies for getting what you have in front of a lot more people.

Thanks for spending some time with me today. Now let's get started.

All right, welcome back to another episode of marketing your business.

And, well, I am single parenting the next several days.

My wife, she has gone on an adventure.

I love her because she loves to travel and she loves to go on crazy adventures.

And so she's literally like traveling through India on a rickshaw for over 10 days,

traveling over 1,000 kilometers. I think it's close to 1,200 kilometers on a rickshaw,

which is just crazy. Anyway, I love her to bits. She's going to have a great time.

And yeah, anyways, the point of crazy. Anyway, I love her to bits. She's going to have a great time.

And yeah, anyways, the point of the matter is, though, I'm home alone with the kids, right?

Okay, so I'm home alone with the kids, two young ones. I've got a five-year-old daughter who is amazing and an amazing two nearly three-year-old son. So I'm thinking of things like to do with them.

Because, you know, with little ones, he can't just like sit at home and, you know, they kind of

amuse themselves. Like, you know, you got to find stuff for them to do. And I want to be a good dad.

I want to like entertain. I want to make things fun. And so one of the things I decided to do is I'm like, okay, I'm going to take the kids to the movies.

So I think I'm doing pretty good in terms of time.

You know, I thought I got there early and I got the kids already.

We finished dinner and we get to the movie.

...