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The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

016: Marketing to a Niche Market with Torrance Hart

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.812.3K Ratings

🗓️ 23 January 2017

⏱️ 40 minutes

🧾️ Download transcript

Summary

You’re listening to the Goal Digger Podcast, Episode 016: Today I am chatting with Torrance Hart founder of Teak and Twine, a custom, boutique gifting company. We are going to talk about how she broke into a niche, custom market, how she garnered a big following in a short amount of time, and what it’s like to be a military spouse. There you have it! Aren’t you inspired to get better at gifting? I know I am! We put together a freebie available at goaldiggerpodcast.com in the shownotes with our top 5 tips for great Instagram photos (something Torrance rocks at!) So head to the website and grab your free download and all of the other ones we have available from past episodes.

Transcript

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0:00.0

You're listening to the Gold Digger Podcast episode number 16.

0:04.6

Today I am chatting with Torrance Hart, the founder of Teak and Twine, a custom boutique

0:09.7

gifting company.

0:10.7

We're going to talk about how she broke into a niche market, a custom market, and how

0:15.6

she garnered a big following in a short amount of time, and what it's like to be a military

0:20.7

spouse on the move.

0:23.6

You're listening to the Gold Digger Podcast with Jenna Kutcher, the live workshop style

0:27.8

business podcast for creative girl bosses.

0:30.9

So you can train from the experts how to dig in, do the work, and tackle your goals along

0:35.4

the way.

0:36.4

Here's your host, photographer, educator, artist, and mac and cheese lover, Jenna Kutcher.

0:44.4

This episode of the Gold Digger Podcast is sponsored by Honeybook.

0:48.4

Honeybook is the management software that I use to stay organized, manage invoices, get

0:53.5

paid, and give every client an elevated, unforgettable experience.

0:58.6

Honeybook is offering 20% off exclusively for Gold Digger listeners.

1:03.9

Just go to Honeybook.com slash Gold Digger to get started and get your life back today.

1:10.6

Hello Gold Diggers and welcome to this super special episode.

1:14.6

Today I am interviewing Torrance Hart, the owner of Teak and Twine, which is an incredible

1:19.8

and beautiful high-end gifting boutique where you can order online gifts for people that

1:25.2

you love.

1:26.2

And we're just going to dive super deep into owning an online shop and speaking to a super

1:31.6

specific audience and about being a military spouse.

...

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