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Indie Hackers

#015 – Data-Driven Marketing and Sales with Alex MacCaw of Clearbit

Indie Hackers

Courtland Allen and Channing Allen

Startups, Entrepreneurship, Makers, Indie, Bootstrapping, Online, Technology, Business, Founders, Bootstrappers, Ideas, Tech, Indiehackers, Hackers

4.9 β€’ 606 Ratings

πŸ—“οΈ 24 May 2017

⏱️ 56 minutes

🧾️ Download transcript

Summary

Alex MacCaw started Clearbit.com as a solo founder, and he's since grown it to millions of dollars in annual profit. Learn the marketing and sales techniques he's used to reach over 1000 customers.

Transcript

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0:00.0

Hello, everybody. This is Cortland from EndiHackers.com. And today I'm lucky enough to have Alex McCall on the show.

0:14.1

Alex is a pretty extraordinary entrepreneur and developer. You never got a CS degree. Instead,

0:19.3

you just taught yourself how to code. You wrote a book on

0:22.4

a web applications for JavaScript developers while at the same time you're traveling the world.

0:27.1

You created a popular open source library for developers called Spine. You've worked at Twitter and

0:32.9

Stripe. You just got like a crazy long resume. And today you're the founder and CEO of an excellent company

0:38.7

called Clearbit so I'm super excited to have you on how's it going good yeah thank you so much

0:43.6

yeah so to start us off can you give us an overview of what Clearbit is and how it works

0:48.8

absolutely um so essentially we're trying to build the AWS data.

0:54.7

So a whole suite of data APIs that you can plug in to your sales, marketing teams,

1:02.0

give you more context on your customers, essentially.

1:07.2

So we take an email address or a domain name and turn it into a bunch of demographic and thermographic data.

1:15.3

And then once you know more about your customers, especially at a programmatic level,

1:20.1

then you can start doing things like automatic league qualification and a bunch of automating sales

1:26.1

and essentially making your company a bit more efficient.

1:30.6

How long have you been working on Clearbit?

1:32.8

So I've been working on Clearbit about two and a half years.

1:37.9

And the first half of that, the first six months was just me working on it.

1:44.9

And then we raised some money and hide out the team.

1:48.5

And today we are just under 20 people.

1:52.3

Cool.

1:53.0

And I don't know if you guys share revenue or not, but can you share any sort of metrics that can perhaps give listeners some context around where you guys are as a company, like how many

...

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