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Indie Hackers

#014 – Delivering More Value and Charging More Money with Brennan Dunn of DoubleYourFreelancing.com

Indie Hackers

Courtland Allen and Channing Allen

Startups, Entrepreneurship, Makers, Indie, Bootstrapping, Online, Technology, Business, Founders, Bootstrappers, Ideas, Tech, Indiehackers, Hackers

4.9 β€’ 606 Ratings

πŸ—“οΈ 17 May 2017

⏱️ 62 minutes

🧾️ Download transcript

Summary

Brennan Dunn has earned $20k/week as a freelancer, grown an agency to millions in revenue, started and sold a SaaS product, and makes over $100k/mo from his online courses. Learn how he thinks about business.

Transcript

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0:00.0

What's up, everyone? This is Cortland from Andy Hackers.com. Today I'm sitting down with Brennan Dunn, the founder of Double Your Freelancing. How's it going, Brennan?

0:15.5

I'm good. How are you, Cortland? I'm doing excellent. Super excited to have you on the show. We got a chance to talk briefly at

0:22.1

MicroConf a few weeks ago. Can you tell people who are listening a little bit about yourself

0:26.3

and what it is that you do? Yeah, so my main business is double your freelancing.com. And it

0:31.8

kind of happened by accident, which I guess we'll get into. But what I'm doing nowadays is I'm

0:36.3

helping creative freelancers understand the business behind'm doing nowadays is I'm helping creative freelancers

0:38.6

understand the business behind their business. So I'm helping them with pricing, with getting

0:43.1

clients, with pitching, and kind of all the stuff that people wish we didn't have to do,

0:48.2

but is kind of part of what comes with running your own independent freelancing business.

0:53.3

It's really interesting because I think there's a ton of parallels between the types of things that freelancers maybe avoid doing naturally, but that they need to do, and that the founders of internet businesses also avoid doing that they maybe need to do.

1:07.4

So, you know, just a couple of examples.

1:10.2

This comes to my history as a freelancer too. Like, I never wanted to reach out and find clients, you know, and then as an entrepreneur, I never wanted to reach out and find customers or I were just pricing. Like, as a freelancer, I never really wanted to raise my rates. And I was scared people weren't going to pay me the rates that I probably deserved. And as an entrepreneur,

1:27.8

I always cut my prices way too low and I could have easily doubled or tripled those things.

1:31.7

So I think a lot of the things that you're teaching people are super just broad business skills

1:37.4

that are useful for everybody. And I'm really excited to get into it.

1:40.9

I was going to say most of the people in my audience actually, it's funny, like the majority

1:44.5

of them are self-identified freelancers, but most do want to end up selling products. And the

1:50.8

interesting thing is that a lot of them, what they end up doing in their own consulting business,

1:55.6

like setting up a sales pipeline and automating a lot of that, along with getting pricing right and everything else

2:02.1

directly translates into their product business. So it's kind of like, you know, all they're

2:06.9

really going from is high touch sales to low touch sales. But for the most part, all the other stuff

2:12.2

maintains. So yeah, I mean, it's really the parallels, it's not as different, I think,

...

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