I'm losing my voice and losing my mind. Why can't they keep this more simple?

I'll tell you about it in this episode.

Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind the scenes look into the real world marketing tactics

and strategies for getting what you have in front of a lot more people. Thanks for spending

some time with me today. Now let's get started. Welcome back to another episode of marketing

your business and you may or may not be able to tell, but my voice is

suffering up and sick all week. And if you've got young kids or you've had kids, you know when

they go to school and they get sick, it's a matter of time before the parents are getting

sick. You know, my son was coming home with snotty nose everywhere. My daughter is coughing. And of course, it was inevitable. I got sick. You know, my son was coming home with snotty nose everywhere. My daughter is coughing.

And of course, it was inevitable. I got sick. The only one that's holding out strong is my wife.

You know, I got to give her credit. She is healthy as a nut. She is holding out strong. But it is just

completely suck the life out of me this week. And speaking of sucking the life out of me, you know what

sucks the life out of me? Lawyers and accountants, they mean well, but man, do they drain me.

And I'm going to tell you about that in just a second. But first, I've got to give you some backstories.

So in February 2016, I had been running my own coaching and consulting business for quite a while.

Now, it was a pretty low-key thing. It was low-stress, which is just the way I like it.

Any business that I design, I'm always very intentional about keeping it low-key and low-stress.

And so it was great. And in addition to that, I had a partnership with New York Times bestselling author Michael Hyatt.

So I had helped him grow his business. I'd helped him, you know, expand all of his teachings

and turn them into offerings, you know, products, memberships, all that kind of stuff.

And we had had tremendous success. But the time had come because both my brother-in-law and my wife

...