011: Making Messages Memorable with Dr. Carmen Simon
How to Be Awesome at Your Job
How to be Awesome at Your Job
4.5 • 1.1K Ratings
🗓️ 13 May 2016
⏱️ 45 minutes
🧾️ Download transcript
Summary
Being a great communicator is more than art alone. It’s also science. In this episode, Dr. Carmen Simon shows us the link between brain function and communication results, and explains the brain science behind how we absorb information and turn it into action.
— YOU'LL LEARN —
1) How to harness the psychological action hierarchy of reflexes, habits and goals to communicate easily actionable messages.
2) The importance of repetition, and how to use it to your advantage.
3) The one thing that the top 50 SlideShare presentations all have in common.
Subscribe or visit AwesomeAtYourJob.com/ep11 for clickable versions of the links below.
— ABOUT CARMEN —
Dr. Carmen Simon is a renown cognitive scientist who specializes in neuroscience research. She takes a daring approach to persuasion by placing memory at the heart of all decision-making. She is the founder of Memzy, a presentation design and training firm that uses brain science to help business professionals stay on their audiences’ minds long enough to make a difference. Find out more in her new book, Impossible to Ignore, which released this week.
• Carmen's book: Impossible to Ignore: Creating Memorable Content to Influence Decisions
• Carmen’s Company: Memzy
• Carmen’s Twitter page: @areyoumemorable
— RESOURCES MENTIONED IN THE SHOW —
• Example: Colgate “Every Drop Counts” ad
• Website: wired.com
• Book: Thinking, Fast and Slow by Daniel Kahneman
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to the How to Be Awesome at Your Job Podcast, the show where brilliant professionals share how to sharpen the universal skills required to flourish at work. |
| 0:10.0 | Enjoy more career fun, wins, meaning, and money. |
| 0:14.0 | With your host, Pete McKitis. |
| 0:17.8 | Well, once again, I'm excited to introduce |
| 0:19.8 | another fantastic interview here, |
| 0:22.3 | and please keep the feedback rolling at |
| 0:24.8 | Pete at awesome at your job dot com or awesome at your job |
| 0:27.8 | dot com slash contact because it's really helpful to dial into finding great guests like Dr. Carmen Simon. |
| 0:35.8 | Dr Simon's book Impossible to Ignore, Creating a Memorable Content to Influence Decisions |
| 0:40.8 | dropped just this week and so was so fun to have her share some of |
| 0:45.2 | the takeaways from that and all of our other research so there is just some really |
| 0:49.4 | great information here associated with making your messages memorable and really coming |
| 0:54.7 | across well in the course of presenting your communications and what I love is |
| 0:58.5 | that it's research-based and driven all this good neuroscience stuff behind it as opposed to |
| 1:03.8 | in your opinion so that's a lot of fun so you'd have a lot of fun takeaways |
| 1:07.6 | along those lines specifically one how to leverage the action hierarchy of reflexes, habits, and goals to make your messages easier |
| 1:17.0 | to act on. |
| 1:18.0 | 2. The power of repetition and how to harness it optimally. And 3. the core commonalities associated with the top 50 slideshow |
| 1:28.8 | presentations ever if you know that slide share program and website recently acquired by LinkedIn, which has all those |
| 1:34.6 | PowerPoints, Dr. Carmen Simon did some really cool work investigating and that was in social share a little bit from that. |
| 1:40.3 | So her story is Carmen Simon PhD is a recognized cognitive scientist who |
| 1:46.0 | specializes in neuroscience research and takes a daring approach to |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from How to be Awesome at Your Job, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of How to be Awesome at Your Job and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.