#011 – How Ryan Bednar Went from SEO Consulting to Building an SEO Product That Makes $80,000/mo

Indie Hackers

Courtland Allen and Channing Allen

Startups, Entrepreneurship, Makers, Indie, Bootstrapping, Online, Technology, Business, Founders, Bootstrappers, Ideas, Tech, Indiehackers, Hackers

4.9 • 606 Ratings

🗓️ 26 April 2017

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

Turning your skillset into a product that solves customers' problems is one of the best ways to start a business. Learn how Ryan Bedndar came up with an idea, iterated on his product, and found his first customers.

Transcript

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0:00.0	What's up everybody?
0:08.4	This is Cortland from EndyHackers.com.
0:11.1	And today I'm going to have my friend Ryan Bednar on the show.
0:13.9	Ryan and I did Y Combinator together way back in January of 2011.
0:18.1	And today he's working on a startup called Rank Science, which he's very quickly
0:21.1	ramped up to $80,000 a month in revenue by helping businesses with their SEO.
0:25.4	For those who don't know, SEO stands for a search engine optimization, and it's all about
0:29.4	getting your website to rank highly in Google, so that you can take advantage of all that
0:32.4	traffic.
0:33.7	Specifically with Rank Science, he's helping businesses AB test their search and optimization,
0:38.2	and he brings a ton of experience as an SEO consultant himself.
0:41.9	And this podcast will learn a lot about the fundamentals of SEO, about how to use your domain knowledge like Ryan did to grow a successful business,
0:49.1	and about how to find your first customers and learn from their feedback.
0:51.8	So here we go.
0:55.1	Ryan Bednar, how's it going? It's going well. Thanks so much for having me on here.
1:01.6	Yeah, thanks for joining me. So to jump right in, let's start with simple questions. What is
1:06.2	Rank Science and how does it work? Rank Science automates SEO for businesses. The way that it works is
1:14.3	we've built a CDN. Companies route their web traffic through our CDN and we automatically
1:20.9	grow their organic search traffic. And that's an idea that I've never heard anyone else doing.
1:27.3	How did you come up with that idea?
1:29.3	Yeah, it's a good question. It was sort of a longer evolution. So I'm a software engineer who
1:35.8	became a SEO expert sort of by accident. And so at previous startups, I helped start or was an early
	...

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