This is Cortland Allen from Andy Hackers.com.

And today I'll be speaking with Laura Roter, who in 2013 created a social media tool

called Meet Edgar.

In the three years since launching her business, Laura's grown into 7,000 customers and over $4 million in annual recurring revenue. So she's a very experienced founder and obviously a very successful one too. In this interview, she gives you tips for building a social media presence from scratch, for how to use ads and write compelling marketing copy to land your first customers, and even how to hire employees and give them ownership and autonomy. I think you guys are really going to get a lot out of this interview, and so without further ado, I present to you Laura Roder.

Laura Roder, how's it going? Excellent. How are you? Doing great. So don't get too mad at me, but here's

my first question. I run anti-hackers, as you know, and it's a long-form content site.

And I've got a Twitter account where I share all of my content. And yet, until recently,

I hadn't heard of Edgar and I hadn't used it. So could you, I'm kind of putting you on the spot here,

could you pitch me on Edgar and why I should use it and why other people who have content

website should use Edgar.

Yes. Well, luckily, you're like the best use case for Edgar ever. So this will be really easy for me. So people like you who have created content and actually podcasts in particular.

What's interesting about podcasts is podcasts. That's hard to say say plural is they're almost always evergreen and

actually most content that most small businesses are creating is also evergreen so evergreen

just means it's still valuable three months six months a year from now and most small businesses

are not doing this journalistic style you, here's the breaking news that's no

longer relevant in 10 minutes. They're usually writing advice, philosophy, how to, that kind of

stuff. So what most people do, what maybe you've been doing until recently, is they spend

hours and hours creating long formform content, creating podcasts.

They send it out sometimes once.

This is what kills me when people send it out literally just once the day that it's live,

which is very common, like the one tweet.

Or maybe they send it out a few times, that first week that it's live.

...