We are back, folks, here on The Michigan Insider on the Big 1050.

Online at the big 1050.com, Sam Webb, Mr. Irointraub on the other side.

And Steve Clark rejoining us for the midweek peak.

And Steve, we switch gears over into college athletics where NIL and recruiting.

That's the talk right now.

You know, you got Michigan football.

They picked up a big commitment.

There's a five-star target that is going in another direction.

You know, keeping it all square.

You've got to have massive staffs these days if you're a big operation.

You wonder if they will start using AI as a part of the process.

Steve, is that in the works as well?

Well, Sam, that was a brilliant setup like we haven't talked about this during the break.

But Sam, yes, recruiting evaluations are now being done by AI at multiple

universities. You know, college staffs, even though they're increasing in terms of the recruiting

budget, they're looking at like 5,000, you know, kids, you know, in any given year and trying to

separate the cream of the crop is a long,

arduous process. If you're putting puzzle pieces together, like on a jigsaw, it's like going

through the box and turning all the pieces over before you actually start working on the edge

pieces. It's a lot of work and a lot of, you know, technical work that needs to be done. So why not have AI? If you put in a

certain criteria, they can look at video that these kids are submitting, which by the way is a

growing, growing business of people putting together highlight videos and packages and sending

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