010: One Email that Produced MILLIONS

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Emailmarketing, Amyporterfield, Michaelhyatt, Marketing, Onlinemarketing, Stumclaren, Marketingyourbusiness, Business, Russellbrunson, Contentmarketing, Jeffwalker, Entrepreneur, Patflynn, Membershipsites, Listbuilding, Subscriptionsites, Passiveincome, Recurringrevenue

4.9 • 664 Ratings

🗓️ 6 November 2017

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

Is it possible for a single email to spark hundreds of thousands of responses that produces millions of dollars? After listening to an interview on a recent road trip to the airport to pickup a client, Stu believes it definitely is! He shares the story, the concept and the opportunities to implement this in your own businesses.

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Transcript

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0:00.0	Can one email produce millions of dollars of sales and hundreds of thousands of amazing responses online?
0:07.3	The answer is yes, and I'll tell you about it in this episode.
0:12.4	Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.
0:18.7	My name is Stu McLaren, and each week we'll take a behind the scenes look into the real
0:22.6	world marketing tactics and strategies for getting what you have in front of a lot more people.
0:28.4	Thanks for spending some time with me today.
0:30.0	Now let's get started.
0:34.4	All right, so welcome back.
0:36.1	It has been a whirlwind of travel the last days, and it is good to be back home and settled.
0:43.4	However, I had a client that was flying into Toronto this week for a one-day consultation. And so during my drive to Toronto, which by the way, I am so grateful to have a
0:57.5	business that does not require me to commute because I do that drive once a month and it absolutely
1:03.2	sucks because I hate being stuck in traffic. I don't know about you, but man, commuting is not
1:09.3	fun. But anyway, the one thing that I actually do enjoy about it is it gives
1:13.9	me time in the car to listen to other podcasts and to learn. Now, the cool part about this was I was
1:20.5	listening to a podcast that was interviewing a particular entrepreneur that told the story of one email, one email that produced
1:30.9	millions of dollars of sales and literally hundreds of thousands of amazing responses online.
1:38.4	And it's something that you and I can copy in our business. In fact, as soon as I finish listening to that, I immediately took notes
1:46.8	because I'm going to be implementing it in my business, and I think it's an amazing marketing
1:51.0	idea I want to share with you. Okay, so here's the story. So Derek Sivers, who is the founder of a
1:58.0	company called CD Baby, which he sold in 2008 for $22 million. Now, Derek lives in his
2:04.9	own world. He talks about it. He said, you know, when you make a business, you're making a little
2:09.2	world where you control the laws. And I love that thought process. And I love the way he approaches
	...

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