010: Keto Brick Business Deep Dive
Get Leaner & Live Longer
Nate Palmer
4.9 • 300 Ratings
🗓️ 10 March 2021
⏱️ 25 minutes
🧾️ Download transcript
Summary
This is our first Business Deep Dive episode and we are going to dig into the business behind Keto Brick.
Check out episode 010 of The Low Carb Hustle podcast as Danny and Adam grill Robert about topics like:
- Whether his "scarcity marketing" is on purpose or just something that occurs naturally.
- What goes into selling a physical product.
- The details behind his flavor launch campaigns.
- How he's able to produce bricks and keep the costs down.
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Transcript
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| 0:00.0 | low car muscle. Now here's a little story I got to tell about three |
| 0:06.5 | podcasters you know so well. It started way back in history. Robert |
| 0:11.0 | Sykes Danny Vega and the PhD. What's up everybody? It's your |
| 0:15.5 | buddy. Adam over here with the low car puzzle podcast. Are you |
| 0:18.0 | ready to put a little muscle behind your low carb hustle? Uh, |
| 0:21.7 | you're in the right place is what I got to say I got rowdy |
| 0:24.8 | Robert Sykes and the darling Danny Vega here with me. I'm coming |
| 0:29.8 | up with I'm running out of things to to say with your names |
| 0:33.4 | like the illiteration but we'll we'll keep working on it. Uh, |
| 0:36.5 | we're doing a business deep dive here with this episode. Uh, |
| 0:41.2 | we want to talk a little bit more bit bitness here on the low |
| 0:43.9 | car puzzle podcast. So we're going to dive in to keto brick and |
| 0:48.7 | the the keto brick peel back the curtain episodes. We're going |
| 0:52.6 | to call this. So Robert, you ready for this dude? I'm ready, |
| 0:55.3 | man, it's rock and roll. All right. So one of the things that |
| 0:59.0 | I want to toss out there about keto brick is like from a |
| 1:03.7 | business standpoint, I'm like amazed with the scarcity |
| 1:08.2 | marketing model of like these things are literally out there. |
| 1:11.8 | People are waiting for the email at 12 p.m. Central time on the |
| 1:16.2 | Sunday when you release a new flavor and then it sells out in |
| 1:19.4 | like minutes or, you know, maybe hours and it's like holy crap. |
| 1:24.4 | Like this is this is amazing. And you showed me that the heat map |
... |
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