We are back, folks here.

Michigan Insider on the Big 1050 WTKA.

Online at the big 1050.com, we are efforting.

Eric Adelson, who I know is going to be like most of the, you know, of the sports watching

public

and this is one of the few times

where I think the NBA is going to have the

the viewership

like I was

you know you're looking at how

the networks are jockeying for a position.

You know, there's this, you know, I was interested to see who was going to pay what for which property.

I was amazed to see how much money the NBA was able to fetch relative to baseball.

I don't know if you were paying attention to that, Ira.

Like the NBA finals, viewership-wise, I mean, it's not a huge NBA finals.

Didn't it?

I think the World Series got more viewership, got higher viewership numbers than the NBA finals, didn't it?

I'm pretty sure it did.

I can't remember the skew.

But you would think that the networks would be willing to pay way more for

baseball given the viewership return.

But the NBA still fetches a pretty penny.

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