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good morning and welcome the kid news I'm. Today is Wednesday January 27th, 2021.

And we begin with some of the biggest names in Super Bowl ads staying on the sidelines.

Traditionally, Coke, Pepsi, Ford, and Hyundai are mainstays of the

broadcast. But this year, each says the ongoing pandemic is prompting them to change their

messaging and silence their sales pitch.

That means no soda war.

According to Variety magazine, Pepsi intends to focus solely on the halftime show, while Koch will only say it's made the difficult

choice to put its money elsewhere.

And another company that's famous for its Clydesdale horses will instead air a 90 second video celebrating

American resilience and highlighting the importance of getting vaccinated.

The going price for a 30 second ad this year was

reportedly around 5.5 million dollars. Most years the commercials sell out long

...