And we are back, folks here on the Michigan Insider on the Big 1050 WTCA, online to

big 1050.com.

So, Ira, we are having this discussion in the last hour about the impasse that the Big Ten

and the SEC have arrived at when it comes to playoff expansion.

And you made the very great, very apt point that neither side really has to bend to the

wheel of the other, right?

At the end of the day, the Big Ten can take his, you know, take his toys, it's

right, whatever we want to call it and go do their own thing and probably

get some allies. And the SEC can do the same thing. I mean, the power is that significant.

It's really the other schools that are going to have to get in where they fit in, so to speak.

I wonder if the same sort of dynamic exists if big institutions within those

conferences decide they want to do their own thing in some respects. Still within the framework

of being in the conference though. I think you guys may have gotten into this last week while I was

out. I'm not sure. But the Duke Amazon deal, did you guys may have gotten into this last week while I was out.

I'm not sure.

But the Duke Amazon deal, did you guys talk about that, I remember?

We talked about it a little bit.

So the Duke Amazon deal, which involves Michigan, obviously.

Duke versus Michigan, Madison Square Garden, live on Amazon Pride.

I mean, the interesting thing here is that Jim Phillips expressed public support of this.

Like, hey, good for you guys.

We're totally on board.

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