005: James Wedmore and His $18,000 Email

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Emailmarketing, Amyporterfield, Michaelhyatt, Marketing, Onlinemarketing, Stumclaren, Marketingyourbusiness, Business, Russellbrunson, Contentmarketing, Jeffwalker, Entrepreneur, Patflynn, Membershipsites, Listbuilding, Subscriptionsites, Passiveincome, Recurringrevenue

4.9 • 664 Ratings

🗓️ 19 October 2017

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

Most people tend to get super caught up in perfecting every little detail before launching their product or service. Today, my good friend James Wedmore is here to teach you a much better approach. In fact, you'll find out how he created one email that produced $18,000 before his product was even created! Not only that, but he gained a ton of customer insight from real users at the exact same time.

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Transcript

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0:00.0	You are in for a treat. We have our first guest segment, and this one is all about the $18,000 email.
0:08.9	One email produced $18,000. You're going to find out exactly what was said in that email coming up next.
0:17.7	Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.
0:23.8	My name is Stu McLaren, and each week we'll take a behind-the-scenes look into the real-world marketing tactics and strategies for getting what you have in front of a lot more people.
0:33.5	Thanks for spending some time with me today. Now let's get started.
0:39.7	Welcome back to Marketing Your Business. And I am super excited here today because we have our first guest segment.
0:47.6	And our guest today is none other than the legendary James Wedmore. James, how you doing today, buddy?
0:54.0	Wow. Legendary, huh?
0:55.7	Yes.
0:56.6	Well, you are legendary because we open up by teasing people a little bit about what we're
1:01.0	going to discuss here today, which is the $18,000 email.
1:04.6	And I kind of want to set this up.
1:06.0	Can you give us some background about what this email was used for? Absolutely. And I think it starts with a simple
1:13.6	belief that I have, which sounds kind of negative at first, but I believe that we're always leaving
1:19.8	money on the table. And if you can accept that belief, then that really opens up a lot of doors
1:25.1	to, you know, new possibilities. And so one of the things
1:29.1	that I've always looked at and always had a concern with is when I have an idea for a new product,
1:33.8	a new program or a new course or membership site, the moment I have the idea pops into my head,
1:40.2	I want to get to money or revenue as quickly as possible, right? And so one of the ways in
1:48.7	which we did that was to create a beta program and release, give special access before the program
1:59.4	was actually built.
2:01.0	So the shortest version, and then I can break down on the steps,
	...

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