004: The Ultimate Resource for Marketing Ideas

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Emailmarketing, Amyporterfield, Michaelhyatt, Marketing, Onlinemarketing, Stumclaren, Marketingyourbusiness, Business, Russellbrunson, Contentmarketing, Jeffwalker, Entrepreneur, Patflynn, Membershipsites, Listbuilding, Subscriptionsites, Passiveincome, Recurringrevenue

4.9 • 664 Ratings

🗓️ 19 October 2017

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

Coming up with new ideas out of the blue is tough! But it doesn’t have to be. Today, Stu shares the ultimate resource for generating a ton of great marketing ideas.

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Transcript

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0:00.0	Ooh, baby. I just found the ultimate resource for marketers and entrepreneurs. I'm going to tell you
0:06.8	about it in this episode. Marketing your business is for you, the business owner, who has a product,
0:14.0	a service, or a message that you believe in. My name is Stu McLaren, and each week we'll take a
0:18.7	behind-the-scenes look into the real world marketing tactics and strategies for getting what you have in front of a lot more people.
0:26.0	Thanks for spending some time with me today. Now, let's get started.
0:32.1	I don't know about you, but I am always on the hunt for great resources that are going to help me generate a lot more ideas.
0:40.4	I mean, that's why I read books. That's why I listen to podcasts.
0:43.9	That's why I watch videos. That's why I attend conferences and seminars.
0:47.8	At the end of the day, you and I, our success is dependent on the ideas that we're able to produce.
0:56.7	Now, a long time ago, when I was back in college, I attended a marketing class. And in that class, we watched this video of this guy.
1:03.8	His name was Doug Hall. Now, Doug was a guy that he has a business called Eureka Ranch. And what
1:10.4	they do is they help big Fortune
1:12.0	500 companies come up with new product ideas. We're talking like Ford, Disney, FedEx, like huge
1:18.1	companies. And basically what they do is they send their like executive team to Doug's place,
1:25.0	which is Eureka Ranch, is what it's called. And for three days, they just spend
1:29.4	time coming up with new product ideas. Okay, so it was a cool video, and I learned a lot, and this
1:35.6	again was probably, golly, this was like, my goodness, I'm going to be dating myself, but this was
1:40.2	like over 14, 15 years ago that I watched this video. And at the time, Doug was charging these companies $150,000 for three days of brainstorming.
1:49.6	My guess is that it's probably a lot more now, probably even double now.
1:53.2	Regardless, my question when I watched that video is how do they come up with so many different product ideas in over the span of three days?
2:03.5	And not just like the volume of product ideas, but ideas that are actually going to work,
2:08.6	ideas that are actually going to stick, ideas that people are actually going to pay money for.
	...

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