4.9 • 664 Ratings
🗓️ 16 October 2017
⏱️ 9 minutes
🧾️ Download transcript
If you’re aren’t getting the results that you want from your marketing, it is likely because you’re trying to do too much. This results in burning out your team and burning out your audience. What’s even worse, is that you don’t have time to really invest yourself creatively and make everything that you do with your marketing world class. In this episode, Stu shows you how he breaks his marketing plan down into two types of promotions. There’s the A-level promotion and the B-level Promotion. Apply these to your own business to maximize your marketing efforts and minimize stress on your team and audience.
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0:00.0 | How do you maximize your marketing results and minimize the stress for your team and for your |
0:05.4 | audience? That's what we're going to talk about in this episode. |
0:10.6 | Marketing your business is for you, the business owner, who has a product, a service, or a message |
0:15.5 | that you believe in. My name is Stu McLaren, and each week we'll take a behind the scenes |
0:19.9 | look into the real world marketing tactics and strategies for getting what you have in front of a lot more people. |
0:26.4 | Thanks for spending some time with me today. Now let's get started. |
0:32.5 | All right. So this episode is all about maximizing your marketing results while reducing and minimizing the |
0:39.1 | stress for your team and for your audience. This is what I call the perfect marketing plan. |
0:45.0 | Because look, if you are not getting the results that you want from your marketing, it's likely |
0:50.8 | because you're trying to do too much. And you're probably burning out your team and you're burning out your audience. And the worst part about it is that when you're due |
0:58.9 | too much, you don't have the time to really invest yourself creatively and making everything that you |
1:05.2 | do with your marketing, world class. So here's what I've done. I basically have boiled my marketing promotions and my |
1:13.5 | marketing plan down to two types of promotions. There's the A level promotion and the B level |
1:20.8 | promotion. Now the A level, these are your big promotions. I mean, this is where you're all |
1:26.5 | hands on deck. This is where your team is |
1:28.6 | like rolling up your sleeves. Everybody is focused and paying attention to this one particular |
1:34.9 | promotion. It's where you're pulling out all the stops. You may have a variety of different |
1:39.8 | marketing components to this promotion. You may have a video series, you may have webinars, |
1:45.5 | you are probably running Facebook ads, you're probably doing list builders ahead of time, |
1:50.0 | you've got your email marketing campaigns, there's multiple phases to these promotions, |
1:55.1 | you may even have a sales team, you're bringing on extra support. The bottom line is like these |
1:59.0 | are massive promotions, right? |
... |
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