You're listening to Making Money Online with Lisa Johnson, the podcast that tells you what it really

takes to build a business and the simple steps to get you there.

I'm determined to share with you the reality of easy, simple business marketing tips

to make passive income so that you can start making money online.

Hello, hello. I'm excited today to talk to you about how to make money without losing who you are.

This is more important to me. If we're honest about it, this is more important to me than making money.

This is more important to me than having a successful business. It's more important to me than making money. This is more important to me than having a

successful business. It's more important to me than, you know, getting loads of publicity

and people knowing who you are. And I think that's because in the early days when I started my

business, I saw some really shady behavior.

And it made me question, like, do I even want to be in this industry?

Do I want to be in an industry that I don't feel comfortable with?

I used to joke and say, you know, do I want to be in an – it feels like being in an industry

where you're a bank robber, but you don't believe in stealing.

Being sometimes in the online industry feels a little bit like that because you're in something

and you're part of a world where you don't love a lot of what happens in that world.

And there's not many industries where that happens,

where you're in it and you're part of it, but you feel a bit icky, being part of it.

And I think the online industry can very much feel like that. So when I started, like in the

first year of my business four years ago, I saw some proper shady behaviour.

I'll try and explain to you what I mean by that. But there's things like I went to a boot camp.

The first time I ever went to any, you know, when you really want to go and be around people like

...