Well, right now we are optimizing for a cost per acquisition in the high 20s.

Let's say $27, $28.

And the trial conversion rate is about 60%.

So they have a pretty good understanding of the maximum customer acquisition cost right now.

Sorry, 20% convert to paid?

No, about 60%. Oh, 60% convert to paid. Okay, got it. You are listening to conversations with Nathan Latka. Now, if you're

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We got to grow faster. Minimum is 100% over the past several years.

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When I start the company, it was not cool to raise.

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