Get NetSuite’s guide “Crushing the Five Barriers to Growth” when you go to netsuite.com/tai Go to squarespace.com/tai for a free trial and use the offer code TAI to save 10% off your first purchase of a website or domain.“The name isn’t important. What is important is the story behind the name.”- Patrick Bet-David(click to tweet)Personal brands are required. Today’s digital-driven landscape calls all those CEOs and founders to step in front of the camera and tell your story. This call-to-action creates an upnprecedented opportunity for the companies of today to connect with the consumer. On today’s episode of The Tai Lopez Show, we are joined by Patrick Bet-David, who has succeeded with both his personal and business brands. A child-refugee from Iran, Bet-David ultimately landed in America where he founded his insurance company, PHP Agency, which now employs over 6,000 people. And in more recent years, with the rise of the Internet and social media, Bet-David knew he had to launch his personal brand, Valuetainment, which has 400,000+ subscribers on YouTube. Patrick discusses the challenges one faces when growing a business or brand in today’s episode. From selling such an unsexy product like insurance figuring out who to hire when growing his team, Patrick Bet-David has a lot to teach us and we are hear to listen and learn.And don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!“I think shadowing is a very useful tool. Learn from others, see what they’re doing right, what they’re doing wrong, and where you can do better.” - Patrick Bet-David(click to tweet)Points to Keep In MindGet specific on your target audienceConfucius said: “The man who chases two rabbits catches none.” Read Gary Keller’s The One Thing to figure out your one rabbitFind competitive markets that you can put one twist to make new markets with no competitors - The Blue Ocean StrategyFind a way to minimize mission, the smaller you get the more you can makeWhen hiring, view talent as talentA genius maid will be better at marketing than someone who thinks he/she is a genius at marketingUse personality questionnaires for hiring (ex: STAR); most will tell you the same thingWhen interviewing, find the interviewees point of motivation to take actionRead The Quiet Power of Introverts You can judge a lot by how long someone works with their familyShadowing people is the most important lesson in businessSocial media will equalize the world by sharing information barrier-free Learn more about your ad choices. Visit megaphone.fm/adchoices

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