**This episode is brought to you by MuteSix, Gorgias, and Attentive**

 

“Helping brands position and communicate big ideas” that's what the Zumaeta Group does. Today we have Ginger Zumaeta, CEO and founder of Zumaeta Group, a brand strategy firm.

Ginger started as a receptionist in a media company in New York. Then she got into research which she later switched to marketing, media, and communication at different companies before Zumaeta Group. Along the way, she earned accolades, a strong network, and even an Emmy.

Keeping your brand story simple, clear, and direct is important. According to Ginger, the story depends on the people one is interacting with. Be authentic instead of complicated since complex things disconnect people. Creating emotions is easier with stories, so Founders should focus on perfecting their storytelling skills.

In the first half, she talked about:

* Gratefulness
* Overview of the brand
* Her background
* The formula for telling the story
* Brand should be authentic

Join Ramon Vela and Ginger Zumaeta as they break down the inside story on The Story of a Brand.

For more on Zumaeta Group, visit: https://www.zumaetagroup.com/homepage

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

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This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

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The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

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This episode was brought to you by Attentive.

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This episode is also brought to you by Gorgias.

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