Zoe Chance: Writer, Teacher, Researcher, and Climate Philanthropist

Guy Kawasaki's Remarkable People

Guy Kawasaki

Documentary, Society And Culture, Management, Evangelism, Innovation, Remarkable People, Education, Society & Culture, Apple, Silicon Valley, Writing, Technology, Marketing, Guy Kawasaki, Entrepreneurship, Self-improvement, Pitching, Social Media, Business, Macintosh, Speaking

4.6 • 667 Ratings

🗓️ 25 May 2022

⏱️ 94 minutes

🔗️ Recording | iTunes | RSS

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Summary

Zoe Chance is a behavioral scientist at the Yale School of Management and one of its most popular instructors. She worked her way up from telemarketing and door-to-door sales to managing Mattel’s Barbie brand’s $200 million business to Yale. Zoe’s research has been published in The New York Times, BBC, The Economist, and the Harvard Business Review. Her popular TEDx talk, “How to Make a Behavior Addictive,” has over 600,000 views. Zoe received her doctorate degree from Harvard, her MBA from the University of Southern California, and her bachelor’s degree from Haverford College. Zoe’s latest book is called Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen. If you are a Bob Cialdini or Katy Milkman fan, you’ll love this book. This is the longest episode of Remarkable People because it overfloweth with practical and tactical advice about influencing, persuading, and change. I tried to find stuff to cut, but I couldn’t. What can I say? See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	In my years of entrepreneurship, I've seen countless startups. And here's the truth.
0:07.3	Smart spending drives growth, which is something Brex has championed. Brex isn't just a corporate credit
0:14.0	card. It's a strategic tool to help your company achieve peak performance. Corporate cards, banking, expense management, all integrated
0:24.1	on an AI-powered platform that turns every dollar into opportunity. In fact, 30,000 companies
0:32.9	are trusting Brex to help them win. Go to brex.com slash grow to learn more.
0:40.1	Hello, I'm Jane Goodall, and I just want to tell you that I've been on a guy's podcast twice now and had a great time.
0:50.3	And I really hope that you'll listen to it, of course, especially the one when I'm on, but the other is great too.
1:04.2	I'm Guy Kawasaki. This is remarkable people. I'm on a mission to make you remarkable.
1:13.5	Today's guest, who's helping me make you remarkable, is Zoe Chance. She is a behavioral scientist at the Yale School of Management
1:20.1	and one of its most popular instructors. She worked her way up from telemarketing and door-to-door
1:26.4	sales to managing Mattel's Barbie's brand, a $200 million business, all the way to the Yale School of Management.
1:35.7	Zoe's research has been published in the New York Times, BBC, The Economist, and Harvard Business Review.
1:42.4	Her popular TED Talk, How to Make a Behavior Addictive, has over 600,000 views.
1:48.3	Zoe receives her doctorate degree from Harvard, her MBA from the University of Southern California,
1:54.0	and Zoe's latest book is called Influence is Your Superpower, The Science of Winning Hearts,
1:59.6	Sparking Change, and making good things happen.
2:02.8	If you are a Bob Cheldini or Katie Milkman fan, you'll love this book.
2:07.8	This is the longest episode of remarkable people because it overfloweth with practical
2:13.3	and tactical advice about influence, persuasion, and change.
2:19.0	I tried to find stuff to cut, but I couldn't.
2:22.4	What can I say?
2:24.2	I'm Guy Kawasaki.
	...

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