Zero To $10M In 18 Months Case Study With Lori Taylor
Capitalism.com with Ryan Daniel Moran
Capitalism.com
4.8 • 802 Ratings
🗓️ 3 March 2016
⏱️ 51 minutes
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| 0:00.0 | Hey, Fastlaners, Ryan Daniel Moran here. |
| 0:07.8 | Welcome to Freedom Fastlane. |
| 0:10.0 | Today I'm going to be joined by my friend Lori Taylor. |
| 0:13.4 | Lori recently took a business from zero to between $7 and $8 million in about 14 months. She's now on track to hit about $10 million later this year. |
| 0:28.6 | So really, we're going through how she went from zero to 10 million in about a year and a half. |
| 0:35.0 | Now, Lori has physical products that she sells, and they are listed on |
| 0:39.5 | Amazon.com, but she focuses all of her marketing off of Amazon. So she drives cold traffic |
| 0:48.4 | to video sales letters, and she's in a very, very competitive market. So Lori comes on and she deconstructs her model for how she gets a boatload of customers, |
| 1:01.0 | how she acquired a business to promote one of her new businesses, |
| 1:06.3 | and what the scale-up plan to go from her first $50,000 a month to then several hundred |
| 1:13.0 | thousand dollars a month and beyond? |
| 1:16.0 | This is a really interesting case study because Lori has a different background than many |
| 1:21.0 | of you who listen to Freedom Fastlane. |
| 1:24.1 | So she incorporates some old school marketing tactics into her physical products business, |
| 1:30.1 | and that's how she's been able to scale up so quickly. |
| 1:33.6 | She also just got a TV show deal with Kevin Harrington from Shark Tank. |
| 1:39.0 | It's going to be airing on CNBC later this year, and she talks a little bit about her show |
| 1:43.7 | here on this episode. |
| 1:45.7 | You're really going to enjoy this one if you are starting a business or scaling a business |
| 1:50.2 | and you want to go bigger and grow faster. So enjoy this chat with Lori Taylor. |
| 1:57.8 | Lori Taylor, welcome to Freedom Fastlane. |
| 2:00.7 | Hey Ryan, I'm so excited to finally be on here. |
... |
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