Zapier's traffic jump secret from 1.2 to 6.3M monthly visits, $800M studio expansion halted because of AI, Klarna AI assistant handles two-thirds of customer service chats in its first month, and more

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 25 March 2024

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2705, we discuss Zapier's recent surge in traffic, a popular automation tool, and analyze the strategies behind its success, including internationalization and programmatic SEO for driving traffic and conversions. We also explore AI's potential impact on industries like animation studios and customer service, highlighting the need for businesses to adapt and leverage AI for improved efficiency and profitability.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Zapier's traffic jump secret from 1.2 to 6.3M monthly visits, $800M studio expansion halted because of AI, Klarna AI assistant handles two-thirds of customer service chats in its first month, and more
(00:45) Zapier added international pages and programmatic content
(01:47) Discussion on the conversion rate of traffic from chat GPT-related pages
(02:39) Speculation on the percentage of revenue generated by chat GPT-related pages
(04:23) Neil Patel believes chat GPT-related pages drive less than 5% of revenue
(05:03) Importance of internationalization and cultural adaptation for success
(06:08) Most people are not willing to do the work to achieve certain benefits
(07:23) Discussion on average number of flights per year for the average person
(08:47) Tyler Perry halts $800 million studio expansion after seeing AI capabilities.
(09:21) AI's cost-saving potential is a major game changer for companies.
(09:55) Klarna's AI chatbot reduces support ticket time from 11 minutes to 2 minutes.
(10:18) Klarna estimates AI bot will add $40 million in profit per year.
(11:03) AI can build an entire customer acquisition system for SMBs.
(11:27) Custom-built AI solutions may be more suitable for enterprise companies.
(12:25) Pay-for-performance marketing agencies will see increased efficiencies with AI.
(12:54) Companies will shift spending from human labor to ad dollars or acquisitions.
(13:37) M&A opportunities arise from identifying companies lacking AI efficiencies.
(13:58) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	Hi friends I'm Danielle Robe and I'm Simone Boyce and we're here to introduce you to the
0:05.0	bright side a new kind of daily podcast that's guaranteed to light up your day.
0:10.8	Every weekday we're bringing you conversations about culture, the latest trends, inspiration, and
0:16.0	so much more.
0:17.0	We'll hear from celebrities, authors, experts, and listeners like you.
0:21.7	Whether it's relationships, friend advice,
0:24.0	or figuring out how to navigate life's transitions,
0:27.0	big and small.
0:28.5	We'll talk through it together.
0:30.3	Listen to the bright side from Hello Sunshine every weekday on the I Heart
0:34.5	Radio app Apple Podcasts or wherever you get your podcast.
0:38.0	Hi I'm John Hope Bryan host of Money and Wealth on the Black Effect
0:42.3	podcast network. I'm an entrepreneur and a businessman.
0:46.0	Now every Thursday, my newest venture is educating you on how to win financially.
0:52.0	Even better, I'm going to teach it now. you on how to win financially.
0:53.0	Even better, I'm going to teach it in the way that, well, you can understand.
0:57.6	I'm going to meet you where you are and take you where you need to be.
1:00.7	We all might have different starting points and end goes but as long as we
1:04.4	have the desire to acquire financial freedom it can be done. Listen to money and
1:09.1	wealth with John Hope Bryant every Thursday on the Black Effect Podcast Network.
1:14.0	I-Heart Radio app, Apple Podcasts, or wherever you get your podcast.
1:20.0	Do you see Zappier's traffic jump from 1.2 million to 6.3 million monthly visits from
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.