From KCRW and KCRW.com, I'm Kim Masters, and this is the business.

You listen, if you listen and learn, then you're going to be able to do anything you want next time.

This week on the business, actor and filmmaker Zach Braff had no trouble raising $2 million on Kickstarter to fund his new film.

But not everyone was a fan.

Brath answers his critics.

But first, it's the Hollywood news banter. Stick around. It's the

business from KCRW. I'm going to Hollywood. You can imagine Hollywood everything is really driven by

making money. What's with him? Him? I'm joined in the studio by my fellow banterer John Horn of the Los Angeles Times.

Hello, John.

Hello, Kim.

So, John, a couple of weeks from now, I'll be heading to the upfronts when the broadcast networks unveil their fall seasons, as they always do, and then hope to sell billions of dollars worth of advertising.

But this past week, we've had a thing called the New Fronts, now in its second year.

And this is the digital world trying to copy, I guess, the formula that has worked very well for the broadcast networks.

Yeah, the idea is to trot out their new shows, their new concepts, and try to get some of that money.

Again, it's a fraction. I think if they're lucky, they will get a billion dollars.

It doesn't sound like a lot of money compared to the $9 billion the networks are going to get.

But a billion dollars for online video seems like a huge growth spurt.

And we had a story in the L.A. Times from Yahoo, where we quoted one of their executives saying that the actual budgets, advertising

budgets, she hopes, start to move in the direction of where consumers are spending their time,

which is online.

And you and I have talked a lot about how viewership is moving away from TV onto mobile devices,

onto the internet.

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