Yung LB on Creating Runtz & Jokes Up, Playboi Carti Tour Stories & More

No Jumper

News, Music, Music Interviews, Entertainment News

4.5 • 4.8K Ratings

🗓️ 19 July 2022

⏱️ ? minutes

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Summary

Yung LB talks about building his brand, his empire, always moving forward, finding new ideas and what he has in the works. ----- 00:00 Intro 16:27 Used to sip lean heavy back then, it used the most praised dr*g, LB says not that much anymore 20:37 The passing of his mentor and big bro Jack 21:53 The Cookies Boys, rockin the brand on tour to support bro 24:13 Not getting paid for rockin Cookies brand and ultimately creating a buzz + Opening for Playboi Carti reppin Cookies super hard around 2017 25:11 Meeting Carti on tour, didn't know who he was back then 27:38 Going on tour with his label Keep it Lit, selling out 22 shows outta 24 29:56 Started Runtz brand, Runtz coz it tastes like candy 37:56 LB is not giving the game for free at all! 39:11 LB is building a brand, w**d is just a small part of it, Runtz everything 41:26 Opened a dispensary on Ventura Blvd 41:51 How the meme of the fake Runtz helped the real brand: "Obama Runtz was fake! We made a song out of it tho" 45:57 LB and Desto Dubb are like twins 46:51 How he took Benny HIbachi from 100 followers to becoming the most lit food truck in LA 48:20 Getting Hibachi plates delivered at the strip club 50:32 Got a deal with Cookies against his will so he started and pushed his own thing: "Joke's up" 54:50 It's all about the brand, corporations will come eventually, built a household name in 4 years 57:47 Got his IG deleted on 420 and never posted weed on there ----- NO JUMPER PATREON http://www.patreon.com/nojumper CHECK OUT OUR NEW SPOTIFY PLAYLIST https://open.spotify.com/playlist/5te... FOLLOW US ON SNAPCHAT FOR THE LATEST NEWS & UPDATES https://www.snapchat.com/discover/No_... CHECK OUT OUR ONLINE STORE!!! http://www.nojumper.com/ SUBSCRIBE for new interviews (and more) weekly: http://bit.ly/nastymondayz Follow us on SPOTIFY: https://open.spotify.com/show/4ENxb4B... iTunes: https://itunes.apple.com/us/podcast/n... Follow us on Social Media: https://www.snapchat.com/discover/No_... http://www.twitter.com/nojumper http://www.instagram.com/nojumper https://www.facebook.com/NOJUMPEROFFI... http://www.reddit.com/r/nojumper JOIN THE DISCORD: https://discord.gg/Q3XPfBm Follow Adam22: https://www.tiktok.com/@adam22 http://www.twitter.com/adam22 http://www.instagram.com/adam22 adam22hoe on Snapchat Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	No jumper, coolest podcasts in the world, and today I'm in here with somebody that I got a huge amount of respect for, somebody who's a real genius of marketing from my perspective.
0:10.0	I feel like I want to learn a lot from this guy today. Hopefully everybody at Home Will too.
0:13.0	Young LB is in the building.
0:15.0	You're what it do, what it do, man.
0:17.0	How you feeling, man?
0:18.0	Man, blessed.
0:19.0	Bless you know, we're here.
0:20.0	We're here.
0:21.0	This guy, I don't know, I watched another interview that you did, and I was just like, wow, that right there, that's a dude who knows how to market something, how to build a brand,
0:29.0	and how to really put in that like street level footwork to make that shit happen.
0:35.0	You know, it was just, you know, being from the Bay Area, you know, it was number independent artists, you know what I'm saying?
0:40.0	So I learned from being around 40, you know what I'm saying? Out the trunk too short.
0:46.0	You know, just the independent hustle.
0:48.0	Well, I thought you were from Long Beach.
0:49.0	Originally from Long Beach, born and raised, then moved to the Bay Area in like 03.
0:52.0	Okay, so at like what age?
0:54.0	17.
0:55.0	17. Okay, what was Long Beach like from your perspective?
0:59.0	You were involved in all that?
1:01.0	Yeah, yeah, my whole family, they are all crimps and shitting Long Beach and shit like that.
1:04.0	You know, it's a city by the sea, nothing but blue.
1:06.0	Yeah.
	...

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