What's up, everyone? Welcome to the Colin and Samir Show. On today's episode, we're going to be

unboxing and ranking unique creator merch from some of the top creators here on YouTube.

All right, here we go. Roll the intro. Welcome to the Colin and Samir show.

All right, so we have a bunch of merch on the table right now. Now, merch is one of those things

that creators do when they scale their business.

Like typically in traditional YouTube, whenever a creator launched merch, that was like the driver.

And the business model was make videos sell T-shirts in the early days, right?

Everyone sold T-shirts. A lot of people sold T-shirts. That's why companies like Fanjoy existed. That's where T-Spring got involved with YouTube. And a huge part of that

value prop was, hey, I'm a part of this community. So I'm going to wear a shirt that I can

identify with. And if I see someone else on the street wearing that shirt, it means they're also

a part of the same community. Yeah. And as creators have evolved, we've realized that not every creator

is primed to sell a t-shirt or a hat or a hoodie. But there are other types of products you could sell

that are better suited for the audience that you have and what you talk about. And we're seeing really

unique products come out. And these

products, I think, have no longer been considered, in my opinion, merch. These are brands. And that's the

phase of the creator ecosystem and economy that we're in, which is creators being able to launch

brands. And when you launch a brand, you have to scale a team to be able to do that. There's also

third parties that can help you do that. So we're going to talk through all this different merch,

but at the same time as we're talking about scaling, we're also scaling right now. So we put out a job

description, probably our, I mean, I think our first job description that we put out, we're hiring a writer. So we are... It almost felt funny. Like,

first piece of company news today, we are hiring. And to even put out that post and say,

we are hiring felt strange. It felt like imposter syndrome. Like after all this time of just you and me,

...