YouTube & the Ad Wars
MarketFoolery
The Motley Fool
4.7 • 1.7K Ratings
🗓️ 27 March 2017
⏱️ 18 minutes
🧾️ Download transcript
Summary
Big-name advertisers are pulling their ads from YouTube. Jason Moser and Taylor Muckerman analyze the competitive landscape in video advertising and share why it might be time for Google to employ the human touch. Plus we dip into the Fool Mailbag and discuss the economic impact of the NCAA basketball tournament.
Transcript
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| 0:00.0 | It's Monday, March 27th. |
| 0:03.6 | Welcome to Market Foolery. |
| 0:04.8 | I'm Chris Hill joining me in studio today for a million dollar portfolio of |
| 0:07.7 | Jason Moser and from Stock Advisor Canada, Taylor Markerman. |
| 0:10.9 | Happy Monday. |
| 0:11.8 | Hey now, we're doing it. We are doing it. Welcome back. You've been busy. You've been busy. You've been busy. |
| 0:16.5 | I'm out a couple weeks. You're in South by Southwest. That's true. We just been overlapping each other. There we go. It's good to have you back in the studio. |
| 0:23.0 | Yeah, it's good to be back. We're going to dip into the full mailbag. |
| 0:26.0 | We have to start with a story that's been brewing for a little while, and I'll be honest, this is a story that I saw a headline on this a week or so ago and I just it just sort of registered like, huh, well that's interesting and it just sort of continues to balloon and this is the fact that a week ago Google formally apologized for running |
| 0:45.6 | customers ads alongside objectionable videos and we've talked before about YouTube and how important it is in the world of search and |
| 0:57.1 | how it's one of the most popular places to search. |
| 1:00.2 | And you see these stories about if YouTube was a standalone company, it'd be worth somewhere in the neighborhood of $75 billion. |
| 1:07.0 | Google makes this apology a week ago, and here we are a week later, and I guess, among other things, Jason, probably a reminder that |
| 1:15.8 | YouTube is a really big place with lots of videos and therefore it's hard even for the owners |
| 1:20.1 | to monitor because the Wall Street Journal had this big story about how Coca-Cola, |
| 1:27.0 | Microsoft, Amazon, Procter and Gamble, these mainstream brands are still seeing their ads alongside videos with racist content, anti-Semitic, |
| 1:37.0 | you know, just all of this stuff where the advertisers rightfully so say, |
| 1:42.0 | I don't want my stuff, I don't want my |
| 1:44.0 | ads next to that. |
| 1:45.0 | Yeah, I mean that's, this is, we're going to hit a point here sooner or later I think. |
| 1:50.3 | It's going to be kind of like, kind of like maybe you do with your kids, right? |
| 1:54.6 | They can say sorry only so many times until you're just like, look, I get that you're sorry. |
... |
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