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dot com code tech news. Here's your daily crunch coming up why subscribers

are the least concern for YouTube.

But first, Amazon announced today the launch of an AI-powered shopping assistant

it's calling Rufus that's been trained on the e-commerce giant's products catalog, as well as information from around the web.

The company says the new tool will launch to a subset of U.S. customers in beta before expanding

to more users in the weeks ahead.

Customers will be able to chat with Rufus inside Amazon's mobile app to get help with

finding products, performing products comparisons, and getting recommendations on what to buy.

The launch of the AI Chatbot comes on the heels of other AI-powered editions across

Amazon.com, aimed at improving the shopping experience for consumers, ranging from

tools that help customers find clothes that fit

to those that enhance product reviews with summaries of product highlights and customer

sentiment, as well as others, aimed at advertisers and sellers.

Rufus, meanwhile, is a generative AI experience that's been trained on the product catalog,

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