YouTube's heading in a different direction.

And if you didn't know what these were, these are awards or plaques you get for number one,

hitting your first 100,000 subscribers.

And then this gold one is for hitting your first 1 million subscribers.

And the crazy thing is these awards matter less than they ever have before.

And with YouTube being the platform where everybody's goal is to grow their subscribers

in today's world where we are right now,

subscribers have never mattered less.

And so we're going to be talking about some of the biggest observations of what you can do now to succeed on this platform.

And if you've never met me before, my name is Omar al-Ticori.

This is the department.

And I have with me my friend, my past client, but also a partner in business, Neil Dingeringerer who jumped in to taking YouTube pretty

serious the last couple years yep but before that you were just lobbying out trying

things and so we're gonna have really unique perspectives on where YouTube's

headed and what even he's experiencing in his world but just as a snapshot as a business owner, what do you think about when you

think about YouTube?

So I'm thinking right now, short form, like the novelty of it is kind of fading.

It's still super effective.

I built my community on Instagram, and it's awesome because of the direct messaging and all

that stuff.

And I think it's important, but I just feel like, you know, the real creators are having

longer conversations on, on, on YouTube.

...