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Now let's jump into the episode.

Let's talk about these new updates you need to know about the YouTube algorithm in 2023.

We're also going to be talking about why many people are saying YouTube subscribers don't

matter and what actually does matter for growing on YouTube right now.

We're also going to be going through how to build a lasting brand on YouTube in the

shallow world of YouTube shorts and then four metrics that brands are looking for to determine

how they pay creators.

And this is based on a business insider article on why YouTube subscriber counts

have become an unreliable vanity metric in the era of short video.

And what is fascinating about this is experts from YouTube, employees of Google,

people that work at brands, as well as some creators share insights about this topic.

So my question is for you, do you think subscribers still matter? Are you using

YouTube shorts? I have nine specific points today. And here's point number one. The YouTube

subscriber account has quickly, has quickly become an outdated relic. This is the claim of this Business Insider article right here,

that YouTube subscriber account has become an outdated relic.

And here's what I've learned about this

as we'll go through this whole article together.

This is a debatable hot button topic, but there are channels right now that have millions

of subscribers that only get thousands of views. And there are channels that have thousands of

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