I saw this story this morning,

I saw a couple of people talking about it on Twitter.

It's always very sensitive subject,

changes to YouTube, the YouTube service,

the YouTube platform.

We've talked numerous times about YouTube premium

as an alternative method for monetization on YouTube,

a monetization for YouTube, the platform

and monetization for creators as well

because there is a revenue split involved,

actually a slightly more advantageous revenue split

for content creators when it's coming via YouTube premium,

as opposed to ad sales.

Plus, obviously, the subscriber,

the YouTube premium subscriber,

gets to feel a little bit more connected

with the content creators they watch.

Or I don't know if they do, but they could if they wanted to

because it's a more direct revenue delivery,

as opposed to having a brand in between

as you watch a pre-roll.

However, I think it's been difficult for YouTube

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