Your Traffic Is Going to Tank and You Won't be Able to Fix It | Ep. #663

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 25 May 2018

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #663, Eric and Neil discuss why your traffic is going to tank. Tune in to hear how you should deal with this problem. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Your Traffic Is Going to Tank and You Won't be Able to Fix It [00:52] A lot of paid advertisers change their algorithms, so you can’t control your output. [01:13] There will inevitably be a time in your business when traffic declines. [01:20] Not everything is in your control. Just accept it and diversify your traffic sources. [01:45] An omnichannel approach will help you maintain your traffic. [02:00] The easiest channels to go after are: content marketing, paid ads, social sharing, link building, and building an email list. [03:00] There are a ton of channels. Experiment and see what works. [03:30] Eric’s team uses Northstar from Growth Hackers. [03:39] It’s a project management tool that helps you be more methodical. [04:22] Cross-posting video content is helpful and gets you organic traffic. [04:45] Remember to re-target people. [04:55] Webinars are another great option for driving new traffic to your site. [05:05] That’s it for today! [05:10] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about why your traffic is going to tank and, well, you won't be able to fix it so Neil what are your general thoughts
1:05.2	around this and why people won't be able to fix it? With your marketing you're
1:10.9	relying on many different channels there's's Google AdWords, there's
1:14.2	Facebook ads, there's Google SEO, there's social media marketing like getting on
1:18.5	Facebook and Twitter and Instagram all organically and a lot of these players change their algorithm
1:24.8	consistently because they're trying to improve the user experience.
1:27.6	Many cases you'll be able to grow your traffic. Some cases you won't. For example you could be in a space and
1:34.8	Google just says hey we're no longer allowing advertising for this. Can't do much
	...

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