Your Tequila Is Probably Vodka (or just ethanol) | Corporate Casket

iilluminaughtii

Blair Zoń

Documentary, Education, Business, Society & Culture

4.4 • 961 Ratings

🗓️ 28 September 2022

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome to the Corporate Casket, a semiweekly series where bad businesses go to die. We will discuss any and everything from bad charities, terrible CEOs, and businesses that have a lot to hide. The tequila industry has a long, rich history in Mexican families. For generations, people have handed down the pastime to their kids and some have become massively successful. But, as tequila begins to grow in popularity internationally, this long-time tradition is coming into question. The agave shortage may be detrimental to the workers and the companies of the product, and the appropriation of an age-old tradition may be changing the industry for the worst. Connect with me: https://linktr.ee/iilluminaughtii Sources: https://justpaste.it/9ckxs Writers/Researchers/Helpers: Jess Hubbert This episode was edited and mixed by: G. Thomas Craig Album cover art created by: Betsy Primes Intro Song Credits: Last to Fall- Will Van De Crommert Outro Song Credits: Sacred and Profane- Nicholas Rowe Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	We take American White Oak and it reacts to the temperatures here in the highlands.
0:13.9	The wood starts to expand and contract.
0:17.4	And then that starts to give you a reposado tequila
0:20.3	that's made in harmony with our earth.
0:26.0	From the agavas we grow.
0:28.0	We owe great times to good friends.
0:31.0	To the glasses that spark conversation to the ideas that then pour out.
0:37.0	It's time to turn up. Grab your favorite bottle of tequila, pour yourself a drink, sit back, and enjoy yourself.
0:46.0	Over the last few years, tequila seems to be taking over the world and your options for your favorite
0:51.2	party time drink, or just a relaxing nighttime
0:54.0	beverage have grown insurmountable. When you go to the store, how are you making
0:58.7	your decisions? Do you go with the well-known brand that's been around for literally hundreds of years, or do you find yourself gravitating to the one with the bright colors and maybe a famous celebrity name attached to it?
1:10.0	Well, be careful how you make this decision. This may impact your drinking experience to a level you could never imagine.
1:17.0	Let's say you go with the shiny new brand, for example, maybe 818. You're excited, ready to go home and try the next big thing.
1:24.8	You pour yourself a drink, sit in your nice comfy chair, and take a sip only to find that,
1:29.4	wait a minute, this doesn't taste like tequila at all. What is this? Well
1:34.8	congratulations you are now the proud owner of a concoction of chemicals
1:38.7	additives and perhaps even a little vodka. It's not the centuries-old tequila we have grown to know and love.
1:45.2	It's the new mass-produced kind.
1:47.4	Instead of spending nearly a decade being made,
1:49.8	this brand new variety of tequila
1:52.4	was thrown together in just two years, mixed with
	...

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