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And thanks for listening. Welcome to the HBR Idea Cast from Harbor Business Review. I'm Sarah Green-ichael.

Today I'm talking with Kimberly B. Elsbach, co-author with Brooke Brown Sarasino and Francis J Flynn of the new

HBR article collaborating with creative peers. Kim thank you so much for talking with

us today. No problem. So before we get into how to work better with our creative peers, I just wanted to start by defining the terms a little bit.

How do you define these people? How do you know you're feeling with one of them?

Yeah. So what we were talking about really is people who think of themselves as

artists and it's important that what I don't mean is artist sort of a very affected person who works in their basement and never comes out and doesn't

want to interact with other humans.

But people who take a lot of pride in their unique vision,

their unique perspective,

and who really like to have some personal control

over some of their creative output because it is a reflection of that unique vision.

So these people can be designers, they can be writers, they can be scientists, they could be engineers, they can

be in a lot of professions, but they have more of what I would say an artistic perspective or orientation

towards their creative output. So it really sounds like it's more about the

mental mindset than it really is about the role.

Yeah we call it their professional identity so they see themselves as sort of these

creators of unique output and that's an important part of how they view

...