Your Content Isn’t the Problem: The Visibility Playbook to Get More Eyeballs FAST with Andi Eaton Alleman

Earn Your Happy

Lori Harder

Entrepreneurship, Business

4.6 • 2.8K Ratings

🗓️ 29 December 2025

⏱️ 76 minutes

🔗️ Recording | iTunes | RSS

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Summary

I’ve been thinking a lot about what it actually takes to stand out right now. The algorithms have changed. Attention is harder to earn, and “good content” isn’t enough anymore. In this episode, I sit down with Andi Eaton to talk about why having a clear point of view is no longer optional if you want your brand to grow in 2026 and beyond. We talk about what makes people stop scrolling, why being “vanilla” is the fastest way to disappear online, and how founders can stop diluting their message when they have multiple passions, products, or businesses. Get ready to build differently in 2026. Check out our Sponsors: Shopify - Start your $1/month trial at Shopify.com/happy SKIMS - The SKIMS Holiday Shop is now open at SKIMS.com. Let them know we sent you by choosing Earn Your Happy podcast in the dropdown after you purchase. Brevo - Head to brevo.com/earn and use the code EARN to get 50% off Starter and Business Plans for the first 3 months of an annual subscription. Aura Frames - save on the perfect gift at AuraFrames.com - get $35 off Aura’s best-selling Carver Mat frames with promo code EARN at checkout. Northwest Registered Agent - Build your complete business identity in just 10 clicks and 10 minutes. Visit www.northwestregisteredagent.com/paidearn Blinds.com - The Black Friday deals at Blinds.com are going strong all month long! Save $50 off when you spend $500 or more - use code EARN at checkout. HIGHLIGHTS 00:00 Meet Andi Eaton, Founder and CEO of Oui, We Studio. 05:00 The lesson that taught Andi to trust her intuition in corporate leadership. 13:15 Why multi-passionate founders struggle to stay clear and consistent. 19:30 One of the smartest marketing investments in 2026. 23:00 How customers buy for effectiveness, identity, and a sense of belonging. 27:00 Where founders should experiment and where they shouldn’t 34:00 The three things your content must have to survive the algorithm in 2026. 41:30 Why having too many offers can dilute your message. 49:00 How to create identity language that sells multiple offers at once. 51:00 What is your definition of success? 54:00 Advice to women in their forties who are just getting started. 59:30 What’s giving you freedom? 01:06:00 A skincare product that works for travel, sensitive skin, and lifestyles. RESOURCES Learn more about Oui, We Studio HERE! Join the Cult Brand Blueprint Accelerator HERE! Shop Casa Noon and the Sabbatical Serum HERE! Join the Audacity Challenge HERE! Join the most supportive mastermind on the internet HERE! Check out our FREE 90-Day Business Blueprint HERE! Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch Get glōci HERE Use code: HAPPY at checkout for 25% off! FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Andi: @ouiwegirl Follow Oui, We Studio: @ouiwestudio Follow Casa Noon: @casanoonbeauty

Transcript

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0:00.0	We're wrapping up the next year and heading into a new one, a time when small business owners reflect, we plan, we reset.
0:08.4	That's where next insurance fits perfectly, protecting what you've built so you can grow confidently in 2026.
0:14.9	Here's something that most small business owners don't want to think about.
0:18.2	What happens when something goes wrong?
0:21.1	A customer slips, a shipment gets lost, a tool breaks, or someone gets hurt.
0:25.0	You can lose thousands overnight and most people realize they need insurance after it's too
0:28.9	late, especially new business owners.
0:31.1	That's why I like what Next Insurance is doing.
0:33.3	They make getting business insurance as easy as ordering lunch online.
0:37.1	You answer a few quick questions and next figures out what you need.
0:40.1	And just like that, you are covered.
0:42.1	No phone calls, no headaches, no BS, just fast affordable coverage that actually protects
0:46.5	you when things go sideways.
0:48.2	So don't wait for a problem to remind you you're uncovered.
0:51.8	Policy start as low as $29 a month. Get protected in minutes at next
0:56.9	insurance.com. That's N-E-X-T insurance.com. 2026 with just the change of algorithms, you really need
1:05.8	to have a point of view. Otherwise, you're literally just a vanilla ice cream cone that everyone's
1:10.0	scrolling. Seriously. If you don't have a point of view, you're done. When we work on social, we think about three
1:16.0	things. What value are you bringing? What vibe are you bringing? And then what can you say that has
1:22.2	viral worthy potential? And usually that part's a little scary.
1:33.2	Andy, welcome to the podcast.
1:33.9	Hi.
	...

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