What's up everyone, this is Alex Lieberman, co-founder and executive chairman of Morning

Brew.

Welcome back to Founders Journal, my personal audio diary, where I give you the business

builder, the tools you need to think better in order to build better, whether that's building

a business, a team, or a new product.

This week on Founders Journal, we're doing things a little differently.

We are dropping a mini series focused on being your best self.

I'm giving you mental models, strategies, and tips to get you in the right mindset

before the new year.

That means instead of just one episode, Monday, Wednesday, and Friday, this week we're

giving you two.

A new show that you won't want to miss plus a classic episode you maybe haven't heard

before.

If you haven't listened to today's classic episode, go back and check it out.

But today I am talking about the spotlight effect.

Let's hop into it.

So a few days ago, Elon Musk in true Elon fashion tweeted an infographic that was titled

50 cognitive biases to be aware of so you can be the very best version of you.

And his tweet above the infographic said, this should be taught to all at a young age,

and then had the infographic and that infographic had a diagram and description of these 50 cognitive

biases that I just described.

And so I planned to talk about a number of these cognitive biases in future founders

...