What's up, everyone? This is Alex Lieberman, co-founder and executive chairman of Morning Brew.

Welcome back to Founders Journal, my personal audio diary, where I give you the business builder,

the tools you need to think better in order to build better, whether that's building a business,

a team, or a new product. This week on Founders Journal, we're doing things a little differently.

We are dropping a mini-series focused on being your best self. I'm giving you mental models,

strategies, and tips to get you in the right mindset before the new year.

That means instead of just one episode, Monday, Wednesday, and Friday, this week we're giving you two.

A new show that you won't want to miss, plus a classic episode you maybe haven't heard before.

If you haven't listened to today's classic episode, go back and check it out.

Today, I am talking about my founder book club and the lessons I have learned from it.

Let's hop into it.

So a few weeks ago, I started a book club for 20 or so startup founders.

And we're just a few days into book number one, and that book is called The Sovereign

Individual. I was highly recommended by biology and deval to amazing thinkers.

But I've learned so much already, even though it's only a few days in.

Not just from the book and not just from the book club members, but from the process of putting

this thing together. And so what I want to do is walk you through my process for forming a book club

and how it has helped me to grow as a professional. If you're thinking about starting a book club

of your own, great, you're going to have a full playbook after this. But even if you're not thinking

about starting one, this episode will provide you just as much value. Because what you'll see is

that an activity completely unrelated to my job and to business has actually been an incredible

driver of growth for me professionally. So let's start with why. Why did I start a book club?

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