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I mean, I was devastated. I was just like, what the heck is this all about?

And then I was disappointed because it took PepsiCo so long that we get involved and gauge.

You know, and my understanding was it was a lot of miscommunication.

From Fattaro Media, I'm Maria Inohosa and today LatinoUSA takes on

the Flaming Hot Cheetos Controversy, a conversation with the man at the center of it all, Richard Montañez.

For over 40 years, Richard Montañez had a successful career as a motivational speaker.

I realized that as much as I wanted to fit in, I was never created to fit in.

I was created to stand out. That's why a lot of you young people, your whole life, you felt like I don't fit in because you're not supposed to.

...