You're Using the Wrong Social Network, Facebook Lead Ads, and The New Google SEO Trend (Trends Dec 2023 Week 2)

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 25 December 2023

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2643, We discuss the latest trends in digital marketing, including the best social media platforms for advertising, where Facebook and YouTube lead the way in terms of revenue generation. However, when it comes to return on ad spend (ROAS), platforms like Pinterest and Snapchat perform better. We also explore the resurgence of direct mail as a marketing strategy and the effectiveness of Facebook and Instagram lead ads. Finally, we touch on the changing landscape of content creation, where shorter and more visual content is becoming increasingly popular. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: You're Using the Wrong Social Network, Facebook Lead Ads, and The New Google SEO Trend (Trends Dec 2023 Week 2) (00:00) Facebook is the best social network for advertising. (00:56) Revenue breakdown from paid social channels. (02:12) LinkedIn has a lower return on ad spend due to competition. (03:07) Comparing daily active users of different social platforms. (05:35) Maximizing return on ad spend on different social channels. (07:11) Direct mail is making a comeback in marketing. (08:37) Using lead ads to increase lead quality on Facebook and Instagram. (09:43) Google trend: changing content creation strategies. (10:37) Word counts for popular articles in different industries. (11:07) Different types of content that generate the most traffic. (12:07) The most popular form of content in most industries and how much qualified traffic it drives. (14:53) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, so we are going to talk about the trends for the week and Neil's going to go first.
0:06.7	What do you got, Neil?
0:08.7	So trends for the week, you're using the wrong social network.
0:13.4	So Eric, you already saw this,
0:16.4	but what do you think the best social network is right now?
0:19.5	For what?
0:21.8	For advertising. Oh, yeah, it's got to be X, you know? That's right. So it's funny because when you look at like the data and the stats, what we're seeing right now is if you are trying to go out there and advertise on social media.
0:40.0	You know, we looked at a lot of the client data we have as well site data that we have for
0:44.0	Uber suggests as well as analytics and what we saw is when we're looking at just
0:48.8	social so we took that out as an individual channel right we're not talking
0:52.4	about SEO or anything like that. We're talking
0:54.3	about paid social. And when we're looking at the revenue that is generated from paid social,
1:00.4	and again we're going to end up just breaking out from a social media perspective.
1:03.7	So the social challenge out up to 100.
1:05.8	Basement.
1:06.8	It drove 32.37% of the revenue.
1:09.4	YouTube drove 28.9% of the revenue.
1:12.0	LinkedIn 11.47, Instagram, 10.92, Tik-Tok 8.44, X 4.41,
1:19.4	Snap 3.18, and Pinterest, 1.02. There's a lot of other social networks, but they were so insignificant, pretty much excluded them.
1:28.2	Now, can you guess the platform that had the biggest return on ad spend.
1:33.4	X 6.8 Pinterest 5.2 snap 4.9
1:40.4	Tic Talk 4.1.1, YouTube, 3.9, Instagram, 3.3, Facebook 3.2, LinkedIn 2.6.
	...

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