You're Not The Hero: Sales & Marketing and Storytelling with Stacy Havener | The Jake and Gino Show

Jake & Gino: Real Estate Investing & Multifamily

Jake & Gino

Commercialrealestateinvesting, Realestateinvesting, Cashflow, Smartinvesting, Apartmentinvesting, Investingsmart, Management, Buyingrealestate, Entrepreneurship, Business, Realestateinvestment, Multifamilyrealestateinvesting, Makingmoney, Buyingapartmentbuildings, Jakeandgino, Investing

4.9 • 842 Ratings

🗓️ 18 March 2024

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

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Summary

Join Gino Barbaro, co-founder of Jake and Gino, as he dives into the world of branding, storytelling, and communication with a special guest who's mastered the art of raising capital with an authentic touch. Guest: Stacey Havener, Founder & CEO of Havener Capital Episode Highlights: Branding & Storytelling: Learn from Stacey Havener, who has raised $8 billion leading to an additional $30 billion in follow-on assets. Discover the power of personal branding and storytelling in the asset management industry. Communication Strategies: Insights into ethical and fun ways of raising capital, going beyond the numbers to connect with investors on a human level. Gino's Insights: Gino shares personal stories and draws connections between storytelling, mentorship, and success in business and real estate. Stacey's Journey: From aspiring college professor to a leading figure in investment, Stacey shares her unique path and how being the "blue-collar girl from the Berkshires" shaped her approach to business. Chapters: 00:16 - Introduction of Stacey Havner and Discussion on Branding, Storytelling, and Communication01:26 - Stacey's Background and the Power of Raising Capital02:17 - Stacey's Journey from Aspiring College Professor to Investment Success05:02 - The Art of Raising Capital Without a Track Record08:01 - Building Your Network and the Importance of Early Adopters09:26 - Leveraging Personal Connections and Referrals in Business 10:41 - Emotion and Logic in Sales and Investment13:58 - Gino's Origin Story and Its Impact on His Business Approach16:23 - The Significance of Sharing Personal Stories19:46 - Reflecting on Personal Growth and Authenticity 20:53 - The Practical Steps of Storytelling in Business 23:13 - Connecting with Your Audience: Heart First, Brain Second24:48 - Finding Your Niche and the Importance of Authenticity26:29 - You're the Guide, Not the Hero: Positioning in Storytelling28:21 - The Role of the Host as a Guide in Conversations30:05 - Self-Awareness and Vulnerability in Leadership31:25 - Understanding Brand Beyond Logos and Fonts33:16 - Building Your Brand Pillars and Being True to Yourself34:59 - The Courage to Be Different and Stand Out39:19 - The Power of Repelling the Wrong Fit to Attract the Right One44:58 - Stacey's Book Recommendation: "The Courage to Be Disliked"45:10 - Card - The Courage to Be Disliked - Buy on Amazon46:03 - Gino Wraps It Up Book Recommendation: "The Courage to Be Disliked" - Dive into a powerful read that explores the journey of self-discovery and the impact of shedding societal expectations. Connect with Stacey: For more insights and resources for entrepreneurs, visit StaceyHavener.com and connect with Stacey on LinkedIn. Key Takeaway: Whether you're a seasoned investor or just starting out, the insights from this episode will inspire you to leverage your unique story and values in your professional journey. Subscribe to our channel for more insightful conversations on real estate, investment, and business strategies. #JakeAndGino #RealEstateInvesting #Storytelling #Branding #Communication #InvestmentStrategies Remember, this journey is about making connections, being authentic, and helping others along the way. Let us know in the comments how storytelling and branding have played a role in your success! Until next time, keep learning and growing.

Transcript

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0:00.0	Hello and welcome.
0:11.6	My name is Gino Barbaro, one of the co-founders of Jake and Gino.
0:14.7	And on today's show, we're going to be talking about branding, storytelling, and communication. Stacey Havner is the founder
0:23.0	and CEO of Havner Capital, an agency dedicated to helping asset managers build, launch, and
0:29.5	grow funds. She has raised $8 billion. That's a B, leading to an additional $30 billion in
0:36.1	follow-on assets under management. And I think her
0:39.0	tagline is the blue-collar girl from the Berkshires. Welcome to me. So, Stacey, how you doing?
0:44.3	Thank you. Thank you so much for having me. It's such a pleasure to be with you. I love your
0:49.5	energy. I'm ready for this. I don't know if the listener is going to be ready for this because
0:54.0	we're going to,
0:54.4	we're going to overwhelm them a little bit.
0:56.5	So, you know, as you're listening to the podcast, I rarely say this, but I have a pen and a piece of paper here.
1:01.2	Because for me, what we're going to be discussing really is how to raise money,
1:06.2	but how to raise it, I don't want to say ethically, but having a little bit of fun, and this may be different
1:12.1	than what most people perceive it to be. It's not just cap rate. It's not just IRR. It's not
1:18.4	just what the deal is going to do, but what you are as a person and what your story is. So,
1:23.9	you know, Stacey, give us a little bit of a background before I jump in because I'm being Jake. Jake likes to jump in and snowpl up. I want to learn a little about your story.
1:33.2	I love it. And I love everything you said. Thank you so much for having me on Gina. And I really
1:37.7	hope that your listeners walk away, as you said, with something actionable. I'm a big fan of like, yes, let's be inspired. Let's learn.
1:44.2	But also let's take action after.
1:45.9	So I love the notebook and the pen.
1:49.1	You hit on it.
	...

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