Not building brand on the digital platforms of today is completely unacceptable.

And before some classic dog raised their hands and says, Gary, I didn't grow up with this shit.

That's why I'm not doing it.

I want to remind everybody in this room, none of us grew up with this shit and more importantly,

the customer doesn't care that you were born

in 1964 or 1952 or 49 or 92. You didn't grow up driving, you figured it out. And before you

off-source this to your 23-year-old niece, because she's young.

I want to remind you that if this is your business,

it is now as important in one man's opinion,

I could be wrong.

It's as important to understand this as it is to balance your checkbook.

This is the Gary Vee Audio Experience.

Morning, morning.

Thank you so much for the warm welcome.

So, super excited to be here.

A lot to talk about.

I also spoke with the organizer,

so I'm going to try to do quite a bit of Q&A

because I think the framework of where I see the opportunity

for many in the room is not overly complicated.

And what I'd really like to do is give this audience the opportunity

to ask a detailed question about maybe their attempts

...