You Might Enjoy: The Best Idea Yet

New Heights with Jason & Travis Kelce

Wondery

Sports, Comedy

4.8 • 15.8K Ratings

🗓️ 29 April 2025

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Which legendary candy was created by a former frog salesman? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game"?

On The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet) have identified the most viral products of all time and reveal their untold origin stories — plus the bold risk-takers who made them go viral. From Levi’s 501 jeans to Reece’s PB cups, come for the products you’re obsessed with, stay for the business insights that’ll make you the most interesting person at your next brunch.

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Transcript

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0:00.0	Let me take a second to talk to you about a new show that's coming out. If you know me,
0:03.8	you know that I love learning. I love expanding my mind and finding out information that I didn't
0:09.0	know about. And whether it's finding out how things are made, history, I don't know, little
0:15.0	dumb factoid that for some reason I hang on to. If you are similarly wired, there's a new show that you might
0:22.5	enjoy. If you've ever wondered how Reese's peanut butter cups came to exist, what's the origin
0:28.6	story of Reese's peanut butter cups, one of the most iconic candies to ever exist in the American
0:33.6	culture? They've been a proud sponsor of our show because we have pubbed them before they even gave us
0:40.0	money.
0:40.7	I've actually never known how they came to exist.
0:44.4	And I would love if there was a show out there that could tell me how they were created
0:48.3	and came to exist.
0:50.1	So did you know that it involved a former frog salesman?
0:54.3	That's right.
0:55.1	A frog salesman, F-R-O-G, the animal.
0:59.2	That's right.
0:59.9	But anyways, if you like stories like this, I highly recommend you check out the podcast
1:03.6	from Wonder called The Best Idea Yet.
1:06.2	Every week, the hosts of The Best Idea Yet are going to bring you incredible origin
1:09.9	stories from some of the most beloved, successful products in the world. Not just recent peanut butter
1:14.7	cups, we're talking Air Jordans, Levi-501 jeans, Super Mario Bros. Who doesn't want to know
1:20.7	where that Italian cartoonish video game character comes from? Saracha sauce, the Super Soaker?
1:27.2	If there's a product you're obsessed with,
	...

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