You Might Also Like: Throttle Therapy with Katherine Legge

Where There's A Will, There's A Wake

Sony Music

Comedy Interviews, Comedy

4.8 • 1.8K Ratings

🗓️ 15 April 2025

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

Introducing A Big e.l.f.-ing Announcement from Throttle Therapy with Katherine Legge.

Follow the show: Throttle Therapy with Katherine Legge

On this episode of Throttle Therapy, Patrick O’Keefe, Vice President of Integrated Marketing for e.l.f. Cosmetics, joins Katherine to announce their pivot to NASCAR! Patrick shares why e.l.f. got involved in motorsports, how their partnership with Katherine came to be, and the success of their activation at Indy last year.

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Transcript

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0:00.0	What's up, everyone? It's Greg Rosenthal, and I'm teaming up with the King of Spring.
0:05.2	Daniel Jeremiah, he requires me to say that. We're going to be bringing you 40s and free agents,
0:09.6	the only podcast you'll need this NFL draft season. From DJ's mock drafts to my top 101
0:14.7	free agents, we'll have it covered for you with all new episodes every Thursday, keeping you
0:19.6	up to date as we head to the NFL draft.
0:22.4	Listen to 40s and free agents on the IHeart Radio app, Apple Podcasts, or wherever you get your podcast.
0:29.3	Throttle Therapy with Catherine Legg is an IHeart Woman's Sports Production in partnership with deep blue sports and entertainment.
0:36.7	You can find us on the IHeart radio app,
0:39.0	Apple Podcasts, or wherever you get your podcasts.
0:45.4	Hello, hello, hello, and welcome to this week's episode episode of Throttle Therapy with me, Catherine Legg.
0:56.5	This week is special, you guys. It's very special because I have had a really interesting past six months and it's been turbulent.
1:07.1	Let me tell you. It's been filled with highs and lows and a lot of hard work and digging deep
1:14.0	and digging out from underneath a pile of, I don't know, metaphorical stuff for want of a better term.
1:22.5	And this week, I feel like the clouds are lifting and we are going to announce something so cool.
1:32.2	We literally just announced that we are going NASCAR racing with Elf, who are incredibly
1:40.3	special, just the best partner that you could, that a girl could wish for, because not only is it something that speaks close to my heart, obviously, in makeup and skincare space, cosmetic space, I should probably be on brand, sorry, Elf.
1:54.8	But also, I get to go do NASCAR racing, which I've wanted to do since I tried it in 2018, and I just didn't know how
2:01.5	and didn't have the right vehicle, excuse the pun, to do it. So we announced that we're going to do
2:08.4	some races with ALF in NASCAR. And then we're just announcing today, then I'm going to round out
2:15.3	some more races in NASCAR with another partner that we've got on board,
2:19.9	which is drop light and share-fit companies.
2:22.9	And underneath that umbrella, there's des Nudo tequila, which is also very close to my heart.
	...

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