You Might Also Like: The Better Growth Blueprint
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Impact Theory
4.7 • 5.1K Ratings
🗓️ 24 December 2024
⏱️ 28 minutes
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Summary
Introducing Lidl in the Morning, Armani in the Evening: The New Consumer Reality from The Better Growth Blueprint.
Follow the show: The Better Growth Blueprint
In this episode of The Better Growth Blueprint, host Kai Bandilla speaks with Martin Crépy, Senior Partner and Managing Partner Consumer, about the rising polarization of consumer behaviour and what it means for businesses in 2025. Martin explains how brands can navigate shifting consumer habits, from downtrading to premium purchases, and why understanding both consumers and shoppers is critical for growth. Discover the importance of precise segmentation, agile pricing strategies, and the role of sustainability as a new purchasing norm.
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Transcript
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| 0:00.0 | Welcome to the Better Growth Blueprint, a new podcast series from Simon Couture, a global consulting firm that focuses on helping our clients grow sustainably, increasing revenue, and profit. |
| 0:15.2 | Throughout this series, we will look at key trends shaping the future of business. |
| 0:18.9 | We will cover all major sectors, giving you a full view |
| 0:21.4 | of what's happening in the market and what you need to do to stay ahead. |
| 0:26.9 | In today's episode, Kai is joined by Martin Crape, senior partner and managing partner of |
| 0:32.9 | consumer at Simon Couture. Martin is involved in top-line improvement for consumer and retail companies, bringing |
| 0:39.6 | expertise in price strategy, promotion excellence, consumer knowledge, and much more. |
| 0:45.2 | Martin and Kai discussed customer polarization, what consumers are thinking as we head into |
| 0:50.9 | 2025 and the importance of proper segmentation. |
| 0:55.0 | Welcome to the Better Growth Groupprint, the new podcast of Simon Coutcher. |
| 0:59.0 | I'm your host, Kai Mandela. |
| 1:01.0 | In this episode, I'm joined by Martin, Martin Crepe, from our Paris office. |
| 1:05.0 | He's a senior partner in the global sector, consumer head. |
| 1:09.0 | Martin is based in France and out of France overseas. |
| 1:14.1 | All the projects that Simon Coucher does when it goes comes to top line to growth |
| 1:19.4 | with companies that have consumers as their focal point. |
| 1:24.7 | Hi everyone. Nice to be here with you today. |
| 1:28.8 | Yes, fully right, Kai. |
| 1:34.4 | Everything that is linked to top line growth or sales excellence is our footprint. |
| 1:38.9 | And we are trying to help companies to do the best and to capture the growth that is available on the market. And if it's not available on the market, try to find another |
| 1:43.2 | place, another area, another region where they can do so. |
| 1:46.6 | So we're really here to help them for that. |
... |
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