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Podcast Heat

Sports, Wrestling

4.6 • 5.3K Ratings

🗓️ 27 December 2024

⏱️ 68 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Introducing How I disrupted a $671 billion industry from my bedroom from Secret Leaders with Dan Murray-Serter & Chris Donnelly .

Follow the show: Secret Leaders with Dan Murray-Serter & Chris Donnelly

Every entrepreneur dreams of disrupting an industry, but few have done it as boldly as today's guest. In this episode, we dive into the story of a visionary who took on billion-dollar skincare giants like L'Oréal and Nivea—without any prior industry experience—and became the #1 men's skincare brand in France. He rejected conventional practices, bypassed traditional retail, and found success by challenging the status quo in one of the most established markets imaginable.

What makes this conversation even more fascinating is how our guest spotted what the beauty behemoths overlooked: their greatest strengths had turned into their biggest weaknesses. Their size, reliance on traditional retail, and outdated strategies blinded them to how men actually want to shop for skincare products. Our guest’s innovative approach disrupted the industry and proved that sometimes, the most obvious opportunities are the ones industry leaders are too entrenched to see.

Whether you're an aspiring entrepreneur looking to identify a market gap or someone ready to challenge industry giants, this episode is packed with insights on how to seize opportunities hiding in plain sight. Tune in to discover the strategies behind this ground-breaking success and learn how to apply them to your own business journey.

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https://wise.com/gb/business/?utm_sou...

Thanks to HP our sponsor for this episode. For 10% off the HP Omnibook UltraFlip with built-in AI, use code 'HPLOVEWORK'. Valid until 31st January 2025, UK only. T&Cs apply. https://bit.ly/HPOmnibook-SLQ424

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Transcript

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0:00.0	If you're doing business internationally, you should check out Wise Business, the app for doing things in other currencies.
0:06.0	Wise Business is the only account you need to manage your company's international money with ease.
0:11.0	You can pay and get paid in up to 40 currencies globally, without the headache of multiple accounts.
0:16.0	Here's what makes Wise Business incredible. Fast payments, direct integration with platforms like
0:21.4	Amazon and Stripe and seamless connections to your accounting software. With real-time tracking
0:26.6	and 24-7 security, your international finances stay protected and under control. Even better,
0:32.3	there are no hidden fees, no marked-up exchange rates, and no subscription costs to eat into your
0:37.3	profits. You can get
0:38.5	started with Wise in less time than it takes to make your morning cup of coffee, whether you're launching
0:42.6	a new venture or scaling globally. To learn more about how Wise could work for your business,
0:47.6	visit wise.com slash business. Okay, Mark, welcome to the show. You are someone who is disrupting massively multi-billion dollar industry giants.
0:58.7	People like Nivia, like L'Oreal, and you're doing it all with Horace. So we want to get you just to
1:05.0	introduce yourself firstly. Tell us a little bit about yourself and why this brand started.
1:09.9	So I'm Mark, Brian Terley, if Therley, if I said in a French way,
1:14.0	I'm like CEO and co-founder for us, which is a brand we started with my co-founder,
1:19.4	Kim Masili, eight years ago.
1:21.5	And the idea was we like, can we do a brand that actually like speak to us in a broader way, speak to our
1:28.8	family, speak to our friends? Because I mean, it was, and it still is very, very cliché.
1:35.1	I mean, it's still like a very muscular guy. It's still like bright orange, like huge form
1:40.5	and stuff, things that smell like the f***ing 80s.
1:45.0	And it was like, can I have like a good looking product that just works well when you talk to me in a simple way and you have people that look like me, my friends and everyone in the ads and not just only David Beckham because it's like I'm not an athlete.
1:58.0	I don't have like a nutritionist, an esthetician. So So like I'm a regular guy. And so we started with that and it just really took off.
	...

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