You Might Also Like: Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Predators I’ve Caught with Chris Hansen

Chris Hansen

True Crime

4.8 • 1.4K Ratings

🗓️ 29 July 2024

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

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Summary

Introducing The Real Story of MTV: Founder’s Edition from Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman.

Follow the show: Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Today, MTV is a cultural institution. But people forget what a long shot it was to get the channel off the ground. Bob Pittman led the team that created MTV. In this special episode, he reminisces with co-founders and friends John Sykes, Judy McGrath, Fred Seibert, Tom Freston and Jarl Mohn about what it was like to create the '80s version of a start-up, and lead a TV revolution by dreaming up the rules as they went along. From why the first MTV logo was designed on crinkled paper (it spent a little time in a trash bin), to how a tiny record store in Tulsa helped save the business, to why you should really think twice about going on a Lost Weekend with Van Halen... all the way to how a terrible cereal inspired one of the greatest ad slogans of all time: “I want my MTV,” we’ve packed this episode full of stories that marketers, fans and entrepreneurs will all want to hear.

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Transcript

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0:00.0	My name is Michael Wolf. Each week on Fire and Fury the podcast, I take you deeper into the mind of Donald
0:07.0	Trump and his campaign than any other journalist ever goes. I've written three books on Trump but for some reason the people
0:15.0	around him they keep on talking to me. To find out what they tell me, listen to
0:20.8	Fire and Fury the podcast on the I Heart Radio app Apple
0:25.2	Podcast or wherever you get your podcasts.
0:29.4	I'm Ben Nadef Afri, host of the history show The Last Archive, and I want to tell you about a new series
0:34.9	we're running in our feed.
0:36.4	It's called The Dead Line.
0:38.2	Six essays written and read by Jill Lepore, the New Yorker writer, American historian, and founding host of our show.
0:45.5	These are incredible essays on everything from the history of cryogenics to the Silicon
0:49.6	Valley Gospel of Disruption.
0:51.9	And at the end of each essay, I interview Jill about her craft as a writer. You can
0:55.7	listen on the I Heart Radio app, Apple Podcasts, or wherever you get your podcasts.
1:05.0	Hey fam, I'm Samoeboise. And I'm Danielle Robe.
1:06.0	And we're the host of The Bright Side, the podcast from Hello Sunshine
1:10.0	that's guaranteed to light up your day.
1:12.0	Check out our recent episode with comedians, writers, and partners in life, Tignetaro and Stephanie Allen.
1:19.0	In Hollywood, you work towards something, you write something something you pitch something you
1:25.0	meet about something and the majority of things don't happen and we're like
1:29.4	okay on to the next listen to the bright side from Hello Sunshine on the I Heart Radio app, Apple Podcasts,
1:36.5	or wherever you get your podcasts.
1:39.1	From Tips for Healthy Living to the latest medical breakthroughs. WebMD's Health Discovered
	...

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