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Tom Bilyeu's Impact Theory

You Might Also Like: Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Tom Bilyeu's Impact Theory

Impact Theory

Education, News, News Commentary, Philosophy, Technology, Society & Culture, Business, Self-improvement

4.75.1K Ratings

🗓️ 5 August 2024

⏱️ 59 minutes

🧾️ Download transcript

Summary

Introducing Celebrating MTV’s Anniversary with the Real Story of MTV from Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman.

Follow the show: Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

In honor of the 43rd anniversary of MTV, we’re rereleasing a classic episode: the real story of MTV, as told by the founders. Today MTV is a cultural institution, but people forget what a long shot it was to get the channel off the ground. Bob Pittman led the team that created MTV. In this special episode, he reminisces with co-founders and friends John Sykes, Judy McGrath, Fred Seibert, Tom Freston and Jarl Mohn about what it was like to create the '80s version of a start-up and lead a TV revolution by dreaming up the rules as they went along. From why the first MTV logo was designed on crinkled paper (it spent a little time in a trash bin), to how a tiny record store in Tulsa helped save the business, to why you should really think twice about going on a Lost Weekend with Van Halen... all the way to how a terrible cereal inspired one of the greatest ad slogans of all time: “I want my MTV,” we’ve packed this episode full of stories that marketers, fans and entrepreneurs will all want to hear.

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DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to [email protected].

Transcript

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0:00.0

My name is Michael Wolf. Each week on Fire and Fury the podcast, I take you deeper into the mind of Donald

0:07.0

Trump and his campaign than any other journalist ever goes. I've written three books on Trump but for some reason the people

0:15.0

around him they keep on talking to me. To find out what they tell me, listen to

0:20.8

Fire and Fury the podcast on the I Heart Radio app Apple

0:25.2

Podcasts or wherever you get your podcasts.

0:30.2

Hi everyone it's me Katie Couric you know if you've been following me on social media you know I love to cook or at least try

0:36.9

Especially alongside some of my favorite chefs and foodies like Benny Blanco Jake, Cohen, Laidie Hoek, Allison Roman, and Inigarten.

0:46.3

So I started a free newsletter called Good Taste to share recipes, tips and kitchen must-abs.

0:52.3

Just sign up at Katiecuric.com slash good taste. That's K-A-T-I-E-C-O-R-I-C-I-C-O-I-C-O-I-C-O-I-C-O-I-T-T-T-T-T-T-T-T-T-T-T-T-T-T-Tast. I promise your taste buds will be happy you did.

1:07.0

I'm Jacob Goldstein. I used to host Planet Money. Now I'm starting a new show.

1:11.0

It's called What's Your Problem. Every week on What's Your Problem,

1:14.1

entrepreneurs and engineers describe the future they're going to build once they solve a few

1:18.1

problems. I'm talking to people trying to figure out how to do things that

1:21.6

no one on the planet knows how to do,

1:24.0

from creating a drone delivery business to building a car that can truly drive itself.

1:29.6

Listen to what's your problem on the I- Radio app or wherever you get your podcast?

1:33.7

You're listening to Math and Magic, a production of I Heart Radio.

1:40.7

You actually my heart radio.

1:44.6

You actually were the guy who inspired us to do animated logos.

1:49.7

Do you remember this?

1:50.7

I said, well what are we going to do in between the videos and the VJ's are we going to do

1:55.0

jingles and he went oh no we can't do jingles and I said what what do we do he said how

...

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