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Where is there alignment there? Your sensibilities and an audience's sensibilities. I think if you want to be a filmmaker, it all starts with understanding what you love and what audiences love and how you can connect these things, these truths.

Hi, I'm Bob Pittman. Welcome to this episode of Math and Magic, Stories from the Frontiers of Marketing.

Today we're going to explore storytelling and the business of movie and TV production with a focus on creativity and audience engagement.

And we're going to learn from one of the greatest directors of our generation, Ron Howard.

Ron was born in Oklahoma, grew up in L.A., was an amazingly successful child actor,

starting with his character on the long-running Andy Griffith's show,

but continued that momentum with his roles in American

Graffiti and Happy Days. He then did what few actors do. He made the jump to director,

and he did it at a super young age with a body of work that has genre versatility and huge box

office success as well as critical acclaim. He's won Academy Awards, Emmys, Golden Globes, and more,

and he's got a lot to tell us about connecting with audiences, effective storytelling, and

collaboration. But most important, he's one of the most thoughtful and nicest power players

in Hollywood. Ron, welcome. Well, thank you. Thanks for that intro. Don't know if I can live up to all that,

but we'll see what we can do. Before we dig into the meaty stuff, I want to do you in 60 seconds.

Ready to go? All right, try me. Cats or dogs?

...