You Might Also Like: Grow Your Law Firm

Tom Bilyeu's Impact Theory

Impact Theory

Education, News, News Commentary, Philosophy, Technology, Society & Culture, Business, Self-improvement

4.7 • 5.1K Ratings

🗓️ 11 May 2024

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Introducing Unlocking Niche Audiences with Streaming TV Targeting with David Klein from Grow Your Law Firm.

Follow the show: Grow Your Law Firm

Welcome to episode 224 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with David Klein, Director of Business Development at ConsulTV. They discuss the benefits of Connected TV Advertising, offering a special deal for podcast listeners. David shares insights on tracking digital marketing campaigns and reflects on his experience with traditional TV advertising strategies.

David works with law firms and their agencies across the country helping them maximize the effectiveness of their programmatic media buying. After 15 years of managing pay-per-click advertising, SEO, targeted display ads, social media marketing, and website building, he joined ConsulTV in October 2021 to help digital advertisers move toward programmatic ad buying, especially in the OTT and online video arena.

What you’ll learn about in this episode:

How to Allocate Sufficient Budget:
- Ensuring that enough budget is set aside for streaming ad campaigns is crucial, as underfunding can lead to poor outcomes.
- Just like direct mail campaigns require substantial investment for significant results, streaming ads need proper financial backing to be effective.
Focus on Targeting and Frequency:
- The success of streaming TV ads heavily depends on how accurately audiences are targeted.
- Controlling how often ads are shown to the same viewer is essential to maximize impact without causing viewer fatigue.
Understand Cost Differences:
- Although streaming ads might have higher costs per thousand impressions (CPMs) than traditional TV ads, the benefits of targeted reach and customization can justify the expense.
- Viewing the higher costs as an investment in more precise and impactful advertising can lead to better overall returns.
Technological Advancements in TV:
- With more affordable smart TVs becoming common, the reach of streaming ads extends to a broader audience.
- Enhancements in TV technology not only improve user experience but also expand how advertisers can engage with potential clients.
Strategic Advertising for Lead Generation:
- The primary objective of any advertising effort is to generate leads and drive business growth.
- Monitoring and analyzing the results of digital marketing campaigns ensures that law firms can adapt and optimize their strategies in an ever-changing media landscape.

Resources:

https://www.consult.tv/
https://www.facebook.com/Consult.tv
https://twitter.com/ConsultvandOLV
https://www.linkedin.com/in/davidkleinsalesleader/

Additional Resources:

https://www.pilmma.org/aiworkshop

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to [email protected].

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to the Grow Your Law Firm podcast brought to you by Pilma. This
0:08.3	podcast helps lead lawyers to more growth, profit, and freedom.
0:13.0	Here is your legal marketing expert and host Ken Hardison.
0:17.0	Well, hello everyone, this is Ken Hardison, and welcome to another episode of
0:25.3	Grow Your Law Firm. And today we have the honor having David Klein with
0:29.7	consult TV. Welcome David. Thanks for having me.
0:33.0	Yeah, and today what we're going to talk about is something that I see is the future.
0:37.4	Actually, it's already here, but I see in the future being more stronger and that's streaming ads on TV on streaming TV you
0:45.8	using ads on streaming TV and the reason is because more and more people
0:49.6	cutting the cord I cut the cord recently and I'm 67 years old so if I'm doing it it tells me that a lot more people
0:58.0	are going to be doing it. Young people you expect them to do it but anyway I want to talk today David tell me a little bit about yourself
1:04.5	your experience your background and your company and then I'm going to delve into this I really
1:09.2	want to get into the weeds on this yeah absolutely. Yeah, absolutely.
1:13.0	I've been in the advertising world for 20 years.
1:15.8	I started my own magazine and I started building websites and doing PPC and SEO 20 years ago. I was I was around when the yellow pages were still a thing.
1:25.8	So I watched that transition which I think has some relevance to what we're dealing with right now from as
1:31.5	businesses move their their inbound
1:34.9	advertising budgets from the yellow pages to pay-per-click advertising so I was
1:40.0	involved in that in the early owes and the widows and had always had clients
1:45.8	that were legal clients back then and so over these past 20 years I've had the
1:50.4	pleasure of working with law firms from across the country and helping them with that transition from the yellow pages and to pay-per-click and got involved in some really high-end websites and SEO and learning about integrations and having websites. in website and
2:05.0	be a sales person for you and intake person for you working with your CRM
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Impact Theory, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Impact Theory and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.